Tools commonly used in the Tanning Salons industry for day-to-day tasks and operations.

• Tanning beds
• Spray tan machines
• Tanning lotions and oils
• Protective eyewear
• Body stickers or stencils for creating designs
• Airbrush guns
• Exfoliating mitts or scrubs
• Towels for cleaning and drying
• Disposable undergarments
• Fans or air conditioning for temperature control

Common products and services typical of NAICS Code 812199-10, illustrating the main business activities and contributions to the market.

• Sunless tanning
• UV tanning
• Spray tanning
• Tanning bed rentals
• Tanning lotions and oils
• Tanning salon franchises
• Mobile tanning services
• Tanning parties
• Tanning competitions
• Tanning equipment sales

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Certified Tanning Professional (CTP): This certification is offered by the National Tanning Training Institute (NTTI) and is designed to ensure that tanning salon employees have a thorough understanding of the tanning process, skin typing, and the risks associated with indoor tanning. The certification is valid for two years and can be obtained through online training courses.
• Tanning Facility Operator Certification: This certification is required in some states, such as Texas, and is designed to ensure that tanning salon operators have a thorough understanding of the regulations and safety requirements associated with operating a tanning facility. The certification can be obtained through the Texas Department of State Health Services.
• Radiation Safety Officer (RSO) Certification: This certification is required in some states, such as Florida, and is designed to ensure that tanning salon operators have a thorough understanding of the radiation safety requirements associated with operating a tanning facility. The certification can be obtained through the Florida Department of Health.
• Business License: Tanning salons are required to obtain a business license in most states. The requirements for obtaining a business license vary by state and may include registering with the state, obtaining a tax ID number, and obtaining a local business license.
• Sales Tax Permit: Tanning salons are required to collect sales tax on the services they provide in most states. To do so, they must obtain a sales tax permit from the state. The requirements for obtaining a sales tax permit vary by state.

A concise historical narrative of NAICS Code 812199-10 covering global milestones and recent developments within the United States.

• The tanning industry has been around for centuries, with ancient Egyptians using a combination of oils and herbs to darken their skin. In the 1920s, tanning became popular in the Western world, with Coco Chanel sporting a tan after a vacation in the French Riviera. In the 1970s, the first tanning beds were introduced, and by the 1990s, the industry had exploded with the introduction of spray tanning. In recent years, the industry has faced criticism for the potential health risks associated with tanning, including skin cancer. In the United States, the industry has seen a decline in recent years due to increased awareness of the dangers of tanning and the popularity of sunless tanning options.

The anticipated future trajectory of the NAICS 812199-10 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Shrinking

  The tanning salon industry in the USA is expected to experience moderate growth in the coming years. The industry is projected to benefit from the increasing awareness of the harmful effects of UV radiation from the sun, which is driving demand for sunless tanning options. Additionally, the industry is expected to benefit from the growing popularity of spray tanning, which is considered a safer alternative to traditional tanning methods. However, the industry may face challenges from the increasing popularity of at-home tanning products and the growing trend towards natural beauty. Overall, the industry is expected to remain stable and experience moderate growth in the coming years.

Recent groundbreaking advancements and milestones in the Tanning Salons industry, reflecting notable innovations that have reshaped its landscape.

• Smart Tan: A new technology that uses a skin sensor to determine the optimal tanning time for each individual customer, reducing the risk of overexposure to UV radiation.
• Sunless Tanning Booths: An innovation that provides customers with a sunless tanning option that is safer than traditional tanning methods.
• Spray Tanning: A popular innovation that provides customers with a safer alternative to traditional tanning methods.
• Tanning Beds with Built-In Cooling Systems: An innovation that provides customers with a more comfortable tanning experience.
• Tanning Lotions with Anti-Aging Properties: An innovation that provides customers with a tanning product that also helps to reduce the signs of aging.
• Tanning Salons with Virtual Reality: An innovation that provides customers with a unique tanning experience that is enhanced by virtual reality technology.
• Tanning Salons with Air Purification Systems: An innovation that provides customers with a healthier tanning experience by removing harmful particles from the air.
• Tanning Salons with Wellness Services: An innovation that provides customers with a holistic tanning experience that includes wellness services such as yoga and meditation.
• Tanning Salons with Customizable Lighting: An innovation that provides customers with a more personalized tanning experience by allowing them to choose the color and intensity of the lighting.
• Tanning Salons with Mobile Apps: An innovation that provides customers with a more convenient tanning experience by allowing them to book appointments and manage their accounts through a mobile app.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Tanning Salons industry. It highlights the primary inputs that Tanning Salons professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

Spray Tan Machines: Devices that spray a fine mist of tanning solution onto the skin, providing an even and natural-looking tan without UV exposure.

Sunless Tanning Booths: Automated booths that provide an all-over spray tan in a private setting, allowing clients to achieve a uniform tan quickly and efficiently.

Tanning Beds: These are specialized beds equipped with UV lamps that provide controlled exposure to ultraviolet light, allowing clients to achieve a desired tan.

UV Protective Goggles: Essential safety equipment that protects clients' eyes from UV radiation during tanning sessions, ensuring a safe tanning experience.

Material

After-Tan Moisturizers: Products designed to hydrate and soothe the skin after tanning, helping to prolong the tan and maintain skin health.

Exfoliating Scrubs: Products used to prepare the skin for tanning by removing dead skin cells, which helps achieve a more even and longer-lasting tan.

Tanning Lotions: Lotions specifically formulated to enhance the tanning process, often containing bronzers and moisturizers to improve skin hydration and appearance.

Tanning Solution for Spray Tans: Specialized formulations used in spray tanning that provide a natural-looking color and are often enriched with skin-nourishing ingredients.

Service

Consultation Services: Personalized consultations that guide clients in selecting the most suitable tanning options and products based on their preferences and skin type.

Skin Analysis Services: Professional assessments that help determine the best tanning options for clients based on their skin type and tanning goals.

Explore a detailed compilation of the unique products and services offered by the Tanning Salons industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Tanning Salons to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Tanning Salons industry. It highlights the primary inputs that Tanning Salons professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Service

After-Tan Care Products: These products are specifically formulated to prolong the life of a tan and maintain skin hydration. Clients often purchase these items to enhance their tanning experience and ensure their skin remains healthy and vibrant after tanning.

Custom Airbrush Tanning: This personalized service involves a trained technician applying a tanning solution by hand, ensuring an even and tailored tan that suits the client's skin tone. It is particularly favored by clients seeking a more natural look or those with specific tanning preferences.

Group Tanning Sessions: Some salons offer special rates for group tanning sessions, allowing friends or family members to tan together. This service is popular for events like weddings or vacations, where clients want to achieve a uniform look.

Membership Programs: Many salons offer membership options that provide clients with unlimited tanning sessions or discounts on services and products. This model encourages regular visits and fosters customer loyalty, making it a popular choice among frequent tanners.

Skin Care Consultations: Some tanning salons provide consultations to help clients choose the best tanning options and products for their skin type. This service is valuable for clients who want to ensure they are using safe and effective methods to achieve their tanning goals.

Spray Tanning: This service involves applying a fine mist of tanning solution to the skin, resulting in an even, sun-kissed glow without UV exposure. Clients often choose spray tanning for special occasions or to quickly achieve a tan without the commitment of traditional tanning methods.

Tanning Bed Maintenance Services: Salons often provide maintenance services for their tanning beds to ensure they operate safely and effectively. This includes regular cleaning and bulb replacement, which is crucial for providing clients with a safe tanning experience.

Tanning Lotions and Accelerators: These products are designed to enhance the tanning process, either by accelerating melanin production or by providing hydration to the skin. Customers frequently purchase these lotions to maximize their tanning results and maintain skin health during and after tanning sessions.

Tanning Packages: Many salons offer bundled services that include multiple tanning sessions at a discounted rate. This allows clients to commit to a regular tanning routine while saving money, making it a popular choice for those looking to maintain a consistent tan.

UV Tanning Beds: These beds utilize ultraviolet light to stimulate melanin production in the skin, allowing clients to achieve a bronzed appearance. Customers typically use these beds for a controlled tanning experience, often scheduling sessions to maintain their desired skin tone throughout the year.

A thorough examination of the Tanning Salons industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Tanning Salons industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Service Provider
Value Stage: Final
Description: Tanning salons operate as service providers in the personal care industry, focusing on delivering tanning services to clients. They engage in various tanning methods, including UV tanning and spray tanning, to meet customer desires for skin tone enhancement.

Upstream Industries

Downstream Industries

Primary Activities

Operations: Core processes in tanning salons include client consultations, preparation of tanning equipment, and the application of tanning solutions. Quality management practices involve assessing skin types and ensuring the safe use of tanning equipment to prevent overexposure. Industry-standard procedures include maintaining cleanliness and hygiene in tanning areas, as well as following safety protocols for UV exposure.

Marketing & Sales: Marketing approaches often include local advertising, social media promotions, and partnerships with beauty influencers to attract clients. Customer relationship practices focus on personalized service and follow-ups to encourage repeat visits. Value communication methods emphasize the benefits of tanning services, such as achieving a sun-kissed look and enhancing skin appearance, while typical sales processes may involve package deals and membership options to incentivize customer loyalty.

Support Activities

Infrastructure: Management systems in tanning salons include appointment scheduling software that helps manage client bookings and staff schedules efficiently. Organizational structures typically consist of a small team of trained technicians and customer service representatives who work collaboratively to provide quality service. Planning systems are crucial for managing inventory of tanning products and scheduling maintenance for tanning equipment.

Human Resource Management: Workforce requirements include trained tanning technicians who understand skin types and tanning techniques. Training and development approaches often involve ongoing education on safety practices and new tanning technologies. Industry-specific skills include knowledge of skin care and customer service excellence to enhance client experiences.

Technology Development: Key technologies used in tanning salons include advanced tanning beds with adjustable settings and spray tanning equipment that ensures even application. Innovation practices may involve adopting new tanning solutions that offer better results with less skin damage. Industry-standard systems often include regular maintenance of equipment to ensure safety and effectiveness in service delivery.

Procurement: Sourcing strategies involve establishing relationships with suppliers of tanning products and equipment to ensure quality and reliability. Supplier relationship management is crucial for maintaining consistent product availability, while purchasing practices often emphasize cost-effectiveness and quality assurance.

Value Chain Efficiency

Process Efficiency: Operational effectiveness in tanning salons is measured through client throughput and satisfaction rates. Common efficiency measures include tracking appointment schedules and minimizing wait times for clients. Industry benchmarks may involve comparing service times and customer feedback scores to ensure competitive performance.

Integration Efficiency: Coordination methods involve regular communication between staff members to ensure smooth operations and high service quality. Communication systems often include digital platforms for managing client records and service feedback, facilitating effective team collaboration.

Resource Utilization: Resource management practices focus on optimizing the use of tanning equipment and products to minimize waste. Optimization approaches may involve scheduling maintenance during off-peak hours to ensure equipment reliability, adhering to industry standards for safety and service quality.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include high-quality tanning products, skilled technicians, and exceptional customer service. Critical success factors involve maintaining client satisfaction and adapting to trends in beauty and personal care.

Competitive Position: Sources of competitive advantage include the ability to provide personalized tanning experiences and a strong reputation for safety and quality. Industry positioning is influenced by local market demand and the salon's ability to differentiate its services from competitors.

Challenges & Opportunities: Current industry challenges include regulatory scrutiny regarding UV exposure and competition from alternative tanning methods. Future trends may involve increased demand for organic and spray tanning solutions, presenting opportunities for salons to expand their service offerings and attract a broader clientele.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Tanning Salons industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The tanning salon industry benefits from a well-established network of facilities equipped with modern tanning beds and spray tanning equipment. This strong infrastructure supports efficient service delivery and enhances customer experience, with many salons investing in high-quality equipment to attract and retain clients.

Technological Capabilities: The industry leverages advanced tanning technologies, including high-efficiency tanning beds and innovative spray tanning solutions. The level of innovation is moderate, with salons adopting new techniques to improve safety and effectiveness, ensuring they remain competitive in a rapidly evolving market.

Market Position: Tanning salons hold a significant position within the personal care services sector, benefiting from a loyal customer base seeking year-round tanning solutions. Brand recognition and customer loyalty contribute to their competitive strength, although they face challenges from alternative tanning methods and changing consumer preferences.

Financial Health: Financial performance across the tanning salon industry is generally strong, with many establishments reporting stable revenue growth driven by consistent demand for tanning services. However, fluctuations in consumer spending can impact profitability, necessitating careful financial management.

Supply Chain Advantages: The industry enjoys robust supply chains for tanning products, including lotions and equipment. Strong relationships with suppliers enhance operational efficiency, allowing salons to maintain a steady inventory of essential products and services, which is crucial for customer satisfaction.

Workforce Expertise: The labor force in tanning salons is often skilled, with employees trained in tanning techniques and customer service. This expertise contributes to high service standards and customer satisfaction, although ongoing training is necessary to keep pace with industry trends and safety protocols.

Weaknesses

Structural Inefficiencies: Some tanning salons face structural inefficiencies due to outdated equipment or inadequate facility layouts, leading to increased operational costs. These inefficiencies can hinder competitiveness, particularly when compared to more modernized operations that offer enhanced customer experiences.

Cost Structures: The industry grapples with rising costs associated with equipment maintenance, product supplies, and compliance with health regulations. These cost pressures can squeeze profit margins, necessitating careful management of pricing strategies and operational efficiencies.

Technology Gaps: While many salons are technologically advanced, some lag in adopting the latest tanning technologies. This gap can result in lower service quality and higher operational costs, impacting overall competitiveness in the market.

Resource Limitations: The industry is vulnerable to fluctuations in the availability of tanning products and equipment due to supply chain disruptions. These resource limitations can disrupt service delivery and impact customer satisfaction.

Regulatory Compliance Issues: Navigating the complex landscape of health and safety regulations poses challenges for many tanning salons. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage.

Market Access Barriers: Entering new markets can be challenging due to established competition and regulatory hurdles. Salons may face difficulties in gaining necessary permits or meeting local health regulations, limiting growth opportunities.

Opportunities

Market Growth Potential: There is significant potential for market growth driven by increasing consumer demand for tanning services, particularly among younger demographics. The trend towards year-round tanning solutions presents opportunities for salons to expand their offerings and capture new market segments.

Emerging Technologies: Advancements in tanning technologies, such as UV-free tanning solutions and mobile tanning services, offer opportunities for enhancing service quality and customer convenience. These technologies can lead to increased customer satisfaction and loyalty.

Economic Trends: Favorable economic conditions, including rising disposable incomes and increased spending on personal care, support growth in the tanning salon market. As consumers prioritize self-care and aesthetics, demand for tanning services is expected to rise.

Regulatory Changes: Potential regulatory changes aimed at promoting safe tanning practices could benefit the industry. Salons that adapt to these changes by implementing best practices may gain a competitive edge and enhance customer trust.

Consumer Behavior Shifts: Shifts in consumer preferences towards natural and sunless tanning products create opportunities for growth. Salons that align their offerings with these trends can attract a broader customer base and enhance brand loyalty.

Threats

Competitive Pressures: Intense competition from both traditional tanning salons and alternative tanning methods, such as spray tanning and self-tanning products, poses a significant threat to market share. Salons must continuously innovate and differentiate their services to maintain a competitive edge.

Economic Uncertainties: Economic fluctuations, including inflation and changes in consumer spending habits, can impact demand for tanning services. Salons must remain agile to adapt to these uncertainties and mitigate potential impacts on sales.

Regulatory Challenges: The potential for stricter regulations regarding tanning practices and health standards can pose challenges for the industry. Salons must invest in compliance measures to avoid penalties and ensure customer safety.

Technological Disruption: Emerging technologies in alternative tanning solutions could disrupt the market for traditional tanning services. Salons need to monitor these trends closely and innovate to stay relevant.

Environmental Concerns: Increasing scrutiny on environmental sustainability practices poses challenges for the industry. Salons must adopt sustainable practices to meet consumer expectations and regulatory requirements.

SWOT Summary

Strategic Position: The tanning salon industry currently enjoys a strong market position, bolstered by consistent consumer demand for tanning services. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and service offerings, provided that salons can navigate the complexities of regulatory compliance and evolving consumer preferences.

Key Interactions

Growth Potential: The growth prospects for the tanning salon industry are robust, driven by increasing consumer demand for tanning services and products. Key growth drivers include the rising popularity of sunless tanning solutions, advancements in tanning technologies, and favorable economic conditions. Market expansion opportunities exist in both urban and suburban areas, particularly as consumers seek convenient and safe tanning options. However, challenges such as regulatory compliance and competition from alternative tanning methods must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and consumer preferences.

Risk Assessment: The overall risk level for the tanning salon industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and regulatory challenges. Industry players must be vigilant in monitoring external threats, such as changes in consumer behavior and health regulations. Effective risk management strategies, including diversification of service offerings and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Tanning Salons industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: Tanning salons thrive in urban and suburban areas with high population densities, particularly in regions with warm climates where residents seek year-round tanning options. Locations near shopping centers or fitness facilities attract clientele looking for convenience. Areas with a strong culture of beauty and personal care, such as coastal cities, also see higher demand for tanning services, while rural locations may struggle due to lower population density and reduced customer base.

Topography: Flat terrain is ideal for tanning salons, allowing for easy access and visibility from main roads. Facilities often require sufficient space for tanning beds, spray tan booths, and customer waiting areas. In hilly or mountainous regions, accessibility can be a challenge, potentially deterring customers. Additionally, salons in areas with ample parking and easy access to public transportation can enhance customer convenience and increase foot traffic.

Climate: Warm and sunny climates significantly benefit tanning salons, as residents are more likely to seek tanning services throughout the year. Seasonal fluctuations can impact business, with summer months typically seeing increased patronage due to outdoor activities. Salons in regions with harsh winters may experience a decline in customers during colder months, necessitating promotional strategies to maintain business. Effective climate control systems are essential to ensure a comfortable environment for clients during their visits.

Vegetation: While vegetation does not directly impact tanning salon operations, the presence of greenery can influence the overall aesthetic appeal of the salon's location. Salons may need to comply with local landscaping regulations, ensuring that exterior vegetation does not obstruct signage or access. Additionally, maintaining a clean and inviting exterior can enhance customer perceptions and attract more clients, particularly in areas with lush vegetation that promotes a relaxing atmosphere.

Zoning and Land Use: Tanning salons must adhere to local zoning regulations that dictate where personal care services can operate. Many municipalities require specific permits for tanning operations, particularly concerning health and safety standards related to UV exposure. Variations in zoning laws can affect the establishment of new salons, with some areas imposing stricter regulations than others. Compliance with local health department guidelines is also crucial to ensure safe operation and avoid penalties.

Infrastructure: Tanning salons require reliable electrical systems to power tanning beds and spray tan equipment, as well as adequate plumbing for spray tanning stations. Access to high-speed internet is essential for booking appointments and managing customer records. Transportation infrastructure is important for attracting clients, with salons ideally located near major roads or public transit routes. Additionally, salons may benefit from proximity to complementary businesses, such as gyms or beauty salons, to enhance customer traffic.

Cultural and Historical: Cultural attitudes towards tanning can vary significantly across regions, influencing the acceptance and popularity of tanning salons. In areas where tanning is viewed positively as part of beauty and wellness, salons tend to thrive. Conversely, regions with strong health-conscious communities may exhibit resistance to tanning services due to concerns about skin damage. Historical trends in tanning practices can also shape current market dynamics, with some areas having a long-standing tradition of tanning that supports ongoing business.

A detailed overview of the Tanning Salons industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Medium

Description: Establishments in this sector provide tanning services using ultraviolet (UV) radiation, including tanning beds and spray tanning options, catering to clients seeking a bronzed appearance without sun exposure.

Market Stage: Growth. The industry is experiencing growth as consumer awareness of skin health increases, alongside a rising demand for UV-free tanning alternatives, indicating a shift in consumer preferences.

Geographic Distribution: Regional. Tanning salons are typically located in urban and suburban areas, often near shopping centers or gyms, making them accessible to a broad customer base.

Characteristics

Market Structure

Market Concentration: Fragmented. The market consists of numerous small to medium-sized salons, with a few larger chains holding a minor share, leading to a competitive landscape where local operators thrive.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment