NAICS Code 722515-14 - Pretzels (Retail)

Marketing Level - NAICS 8-Digit

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NAICS Code 722515-14 Description (8-Digit)

Pretzels (Retail) is a subdivision of the Snack and Nonalcoholic Beverage Bars industry that specializes in the retail sale of pretzels. This industry involves the sale of soft and hard pretzels, as well as pretzel bites and twists. Pretzels can be sold plain or with various toppings such as salt, cheese, cinnamon, and sugar. This industry also includes the sale of dipping sauces and beverages to accompany the pretzels.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 722515 page

Tools

Tools commonly used in the Pretzels (Retail) industry for day-to-day tasks and operations.

  • Pretzel warmer
  • Dough mixer
  • Pretzel oven
  • Dough sheeter
  • Pastry brush
  • Pretzel salt applicator
  • Rolling pin
  • Baking sheet
  • Cooling rack
  • Food scale

Industry Examples of Pretzels (Retail)

Common products and services typical of NAICS Code 722515-14, illustrating the main business activities and contributions to the market.

  • Soft pretzels
  • Hard pretzels
  • Pretzel bites
  • Pretzel twists
  • Cinnamon sugar pretzels
  • Cheese pretzels
  • Jalapeno pretzels
  • Mustard dipping sauce
  • Cheese dipping sauce
  • Lemonade
  • Iced tea

History

A concise historical narrative of NAICS Code 722515-14 covering global milestones and recent developments within the United States.

  • The history of the Pretzels (Retail) industry dates back to the 7th century in Europe, where it was first created by monks. The pretzel was initially used as a reward for children who learned their prayers. In the 19th century, pretzels became popular in the United States, especially in Pennsylvania, where many German immigrants settled. The first commercial pretzel bakery in the US was established in 1861 by Julius Sturgis. In the 20th century, pretzels became a popular snack food, and many companies started producing them on a large scale. In recent years, the industry has seen a rise in demand for healthier and gluten-free options, leading to the development of new products and flavors.