NAICS Code 722513-02 - Virtual/Ghost Kitchens

Marketing Level - NAICS 8-Digit

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NAICS Code 722513-02 Description (8-Digit)

Virtual/Ghost Kitchens, also known as cloud kitchens or dark kitchens, are a type of limited-service restaurant that operate solely through online ordering and delivery. These kitchens do not have a physical storefront or dining area for customers to visit, and instead focus on preparing food for delivery or takeout only. The concept of virtual/ghost kitchens has become increasingly popular in recent years due to the rise of food delivery apps and the demand for convenient, on-demand food options.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 722513 page

Tools

Tools commonly used in the Virtual/Ghost Kitchens industry for day-to-day tasks and operations.

  • POS (Point of Sale) systems specifically designed for online ordering and delivery
  • Kitchen display systems (KDS) for efficient order management and tracking
  • Commercial-grade cooking equipment such as ovens, fryers, and grills
  • Food preparation tools such as knives, cutting boards, and mixing bowls
  • Food storage equipment such as refrigerators and freezers
  • Packaging materials for delivery and takeout orders, including containers, bags, and utensils
  • Inventory management software to track ingredients and supplies
  • Online ordering platforms and delivery apps
  • Customer relationship management (CRM) software to manage customer orders and feedback
  • Marketing tools such as social media platforms and email marketing software

Industry Examples of Virtual/Ghost Kitchens

Common products and services typical of NAICS Code 722513-02, illustrating the main business activities and contributions to the market.

  • Online pizza delivery
  • Virtual burger joint
  • Cloud kitchen specializing in Asian cuisine
  • Ghost kitchen offering vegan options
  • Delivery-only BBQ restaurant
  • Virtual sandwich shop
  • Dark kitchen specializing in breakfast items
  • Online dessert delivery service
  • Ghost kitchen offering Mexican cuisine
  • Delivery-only sushi restaurant

History

A concise historical narrative of NAICS Code 722513-02 covering global milestones and recent developments within the United States.

  • Virtual/Ghost Kitchens have been around for a while, but the industry has seen significant growth in recent years. The first virtual kitchen was opened in London in 2013 by Deliveroo, a food delivery company. The concept quickly spread to other countries, and by 2017, virtual kitchens had become a global phenomenon. In the United States, the industry started gaining traction in 2018, with the launch of companies like Kitchen United and CloudKitchens. Today, virtual kitchens are a popular option for restaurants looking to expand their delivery services without the high overhead costs of a traditional brick-and-mortar location.