NAICS Code 561520-15 - Virtual Tours

Marketing Level - NAICS 8-Digit

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NAICS CODE 561520-15
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NAICS Code 561520-15 Description (8-Digit)

Virtual Tours is a subdivision of the Tour Operators industry that involves the creation and distribution of interactive, digital simulations of physical locations. These tours can be accessed online and provide users with a 360-degree view of the location, allowing them to virtually explore and interact with the space. Virtual Tours are commonly used in the real estate, hospitality, and tourism industries to showcase properties and attractions to potential customers.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 561520 page

Tools

Tools commonly used in the Virtual Tours industry for day-to-day tasks and operations.

  • 360-degree cameras
  • Virtual tour software (e.g. Matterport, Tour Creator)
  • Tripods and stabilizers
  • Lighting equipment
  • Editing software (e.g. Adobe Photoshop, Lightroom)
  • Virtual reality headsets
  • Drones
  • Floor plan software
  • Audio recording equipment
  • Web development tools (e.g. HTML, CSS)

Industry Examples of Virtual Tours

Common products and services typical of NAICS Code 561520-15, illustrating the main business activities and contributions to the market.

  • Real estate virtual tours
  • Museum virtual tours
  • Hotel virtual tours
  • College campus virtual tours
  • Theme park virtual tours
  • Wedding venue virtual tours
  • Cruise ship virtual tours
  • Car dealership virtual tours
  • Restaurant virtual tours
  • National park virtual tours

History

A concise historical narrative of NAICS Code 561520-15 covering global milestones and recent developments within the United States.

  • Virtual Tours have been around since the early 1990s when Apple introduced QuickTime VR. This technology allowed users to view 360-degree panoramic images of various locations. In the early 2000s, companies like IPIX and 0-360 started offering virtual tours to businesses. These tours were created by stitching together multiple images to create a virtual environment. In recent years, advancements in technology have made virtual tours more accessible and affordable. The COVID-19 pandemic has also increased the demand for virtual tours as people are unable to travel. In the United States, virtual tours have been used by real estate agents, museums, and universities to showcase their properties and facilities. For example, the Smithsonian National Museum of Natural History offers virtual tours of its exhibits, allowing people from all over the world to experience the museum without leaving their homes.