NAICS Code 561422-01 - Promotions & Fund Raising

Marketing Level - NAICS 8-Digit

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Contact Emails: 2,720
Company Websites: 1,185
Phone Numbers: 1,416
Business Addresses: 2,203
Companies with Email: 1,103
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NAICS CODE 561422-01
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NAICS Code 561422-01 Description (8-Digit)

The Promotions & Fund Raising industry involves activities that aim to promote a product, service, or cause, as well as activities that seek to raise funds for a particular organization or event. This industry is characterized by its focus on communication and persuasion, as well as its reliance on creative and innovative strategies to capture the attention of potential customers or donors. Companies in this industry may use a variety of channels to reach their target audience, including direct mail, email, social media, and telemarketing.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 561422 page

Tools

Tools commonly used in the Promotions & Fund Raising industry for day-to-day tasks and operations.

  • Donor management software
  • Crowdfunding platforms
  • Event management software
  • Email marketing software
  • Social media management tools
  • Customer relationship management (CRM) software
  • Online payment processing tools
  • Survey tools
  • Analytics tools for tracking campaign performance
  • Graphic design software for creating promotional materials

Industry Examples of Promotions & Fund Raising

Common products and services typical of NAICS Code 561422-01, illustrating the main business activities and contributions to the market.

  • Charity auctions
  • Political campaigns
  • Product launches
  • Telethons
  • Crowdfunding campaigns
  • Charity walks/runs
  • Capital campaigns
  • Cause-related marketing
  • Sponsorship campaigns
  • Membership drives

History

A concise historical narrative of NAICS Code 561422-01 covering global milestones and recent developments within the United States.

  • The Promotions & Fund Raising industry has a long history dating back to the early 20th century when the first fundraising campaigns were launched in the United States. In the 1920s, the industry saw a significant boost with the introduction of direct mail campaigns, which allowed organizations to reach a wider audience. The 1960s saw the rise of telemarketing, which became a popular fundraising tool. In the 1990s, the industry experienced a shift towards online fundraising, which has continued to grow in popularity. In recent years, the industry has also seen an increase in the use of social media platforms for fundraising campaigns. In the United States, the Promotions & Fund Raising industry has experienced significant growth in recent years. According to data from the National Center for Charitable Statistics, the industry generated over $427 billion in revenue in 2018, up from $390 billion in 2016. This growth can be attributed to a number of factors, including an increase in online giving, the rise of crowdfunding platforms, and the growing popularity of social media fundraising campaigns. Despite this growth, the industry has faced challenges in recent years, including increased competition for donor dollars and a decline in government funding for nonprofit organizations.