NAICS Code 561311-21 - Nannies

Marketing Level - NAICS 8-Digit

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NAICS CODE 561311-21
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NAICS Code 561311-21 Description (8-Digit)

Nannies are professionals who provide childcare services in a private household setting. They are responsible for the safety, well-being, and development of children in their care. Nannies may work full-time or part-time, and their duties can vary depending on the needs of the family they work for. They may be responsible for feeding, bathing, and dressing children, as well as providing educational and recreational activities. Nannies may also be responsible for light housekeeping duties related to the children they care for, such as doing their laundry or cleaning up after meals.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 561311 page

Tools

Tools commonly used in the Nannies industry for day-to-day tasks and operations.

  • Baby monitor
  • Stroller
  • Car seat
  • Diaper bag
  • High chair
  • Playpen
  • Bottle warmer
  • Baby carrier
  • Child safety gate
  • First aid kit

Industry Examples of Nannies

Common products and services typical of NAICS Code 561311-21, illustrating the main business activities and contributions to the market.

  • Live-in nanny
  • Part-time nanny
  • After-school nanny
  • Summer nanny
  • Newborn care specialist
  • Nanny share
  • Travel nanny
  • Special needs nanny
  • Night nanny
  • Doula nanny

History

A concise historical narrative of NAICS Code 561311-21 covering global milestones and recent developments within the United States.

  • The history of the nanny industry dates back to the 19th century when wealthy families in Europe and the United States hired nannies to take care of their children. In the early 20th century, the industry saw a significant shift as more women entered the workforce, leading to an increased demand for nannies. The industry continued to grow in the mid-20th century, with the introduction of new technologies such as baby monitors and disposable diapers. In recent years, the industry has seen a rise in demand for nannies who are bilingual or have specialized skills such as teaching or music. In the United States, the industry has also seen a shift towards more formalized employment arrangements, with nannies being classified as employees rather than independent contractors.