NAICS Code 561110-09 - Exposition Managers

Marketing Level - NAICS 8-Digit

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NAICS CODE 561110-09
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NAICS Code 561110-09 Description (8-Digit)

Exposition Managers are professionals who are responsible for planning, organizing, and executing events such as trade shows, conferences, and exhibitions. They work closely with clients to understand their needs and objectives, and then develop strategies to ensure that the event is successful. Exposition Managers oversee all aspects of the event, including logistics, marketing, and budgeting. They also manage a team of staff and vendors to ensure that everything runs smoothly.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 561110 page

Tools

Tools commonly used in the Exposition Managers industry for day-to-day tasks and operations.

  • Event management software
  • Project management software
  • Customer relationship management (CRM) software
  • Social media management tools
  • Email marketing software
  • Budgeting and accounting software
  • Floor plan design software
  • Audiovisual equipment
  • Lighting equipment
  • Registration and ticketing software
  • Event signage and branding materials
  • Transportation and logistics software
  • Survey and feedback tools
  • Mobile event apps
  • Lead retrieval software
  • Event security and crowd control equipment
  • Event production software
  • Event evaluation and reporting tools
  • Event website and landing page builders

Industry Examples of Exposition Managers

Common products and services typical of NAICS Code 561110-09, illustrating the main business activities and contributions to the market.

  • Trade show management
  • Conference planning
  • Exhibition coordination
  • Event production
  • Convention management
  • Corporate event planning
  • Product launch management
  • Festival organization
  • Roadshow planning
  • Seminar management
  • Workshop coordination
  • Sponsorship management
  • Event marketing
  • Event logistics
  • Event technology management
  • Event staffing
  • Event design and decor
  • Event catering and hospitality
  • Event photography and videography

History

A concise historical narrative of NAICS Code 561110-09 covering global milestones and recent developments within the United States.

  • The Exposition Managers industry has a long history dating back to the 19th century when the first World's Fair was held in London in 1851. Since then, the industry has grown significantly, with notable advancements such as the introduction of new technologies like audiovisual equipment, lighting, and interactive displays. In the United States, the industry has seen significant growth since the 1960s, with the establishment of the first convention center in Baltimore in 1967. Since then, the industry has continued to grow, with the introduction of new technologies and the expansion of convention centers across the country. Notable events in the industry's recent history include the opening of the Las Vegas Convention Center in 1959, the expansion of the Jacob K. Javits Convention Center in New York City in 1986, and the opening of the Georgia World Congress Center in Atlanta in 1976.