NAICS Code 541890-09 - Advertising-Transit & Transportation

Marketing Level - NAICS 8-Digit

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Total Companies

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NAICS Code 541890-09 Description (8-Digit)

Advertising-Transit & Transportation is a subdivision of the Other Services Related to Advertising industry. This industry involves the creation and placement of advertisements on various modes of transportation such as buses, trains, taxis, and airplanes. It also includes advertising on transportation-related items such as billboards, benches, and shelters located at transit stops. The purpose of this type of advertising is to reach a large audience of commuters and travelers who are on the move.

Hierarchy Navigation for NAICS Code 541890-09

Tools

Tools commonly used in the Advertising-Transit & Transportation industry for day-to-day tasks and operations.

  • Transit advertising displays
  • Vehicle wraps
  • Digital billboards
  • Mobile billboards
  • Transit shelter advertising
  • Bench advertising
  • In-flight advertising
  • Taxi-top advertising
  • Train station advertising
  • Bus station advertising
  • Street furniture advertising

Industry Examples of Advertising-Transit & Transportation

Common products and services typical of NAICS Code 541890-09, illustrating the main business activities and contributions to the market.

  • Bus wrap advertising
  • Train station billboard advertising
  • Taxi-top digital advertising
  • Bench advertising at transit stops
  • In-flight magazine advertising
  • Transit shelter advertising at bus stops
  • Digital billboard advertising on highways
  • Mobile billboard advertising on trucks
  • Street furniture advertising on bike racks
  • Train wrap advertising

Certifications, Compliance and Licenses for NAICS Code 541890-09 - Advertising-Transit & Transportation

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Commercial Driver's License (CDL): A CDL is required for drivers of commercial vehicles, including those used for transit and transportation advertising. The Federal Motor Carrier Safety Administration (FMCSA) provides information on obtaining a CDL.
  • Transportation Worker Identification Credential (TWIC): A TWIC is required for individuals who need access to secure areas of maritime facilities and vessels. This includes drivers of commercial vehicles used for transit and transportation advertising. The Transportation Security Administration (TSA) provides information on obtaining a TWIC.
  • Federal Communications Commission (FCC) License: An FCC license is required for certain types of radio communication equipment used in transit and transportation advertising. The FCC provides information on obtaining a license.
  • Department Of Transportation (DOT) Number: A DOT number is required for commercial vehicles that transport passengers or cargo across state lines. This includes vehicles used for transit and transportation advertising. The FMCSA provides information on obtaining a DOT number.
  • International Air Transport Association (IATA) Dangerous Goods Regulations: If transit and transportation advertising involves the transport of hazardous materials by air, compliance with IATA Dangerous Goods Regulations is required. The IATA provides information on compliance with these regulations.

History

A concise historical narrative of NAICS Code 541890-09 covering global milestones and recent developments within the United States.

  • The "Advertising-Transit & Transportation" industry has a long history dating back to the early 1900s when streetcars and buses were used as advertising mediums. In the 1920s, the first mobile billboard trucks were introduced, and in the 1950s, the first transit advertising agency was established. The industry continued to grow in the 1960s and 1970s with the introduction of new technologies such as illuminated signs and electronic displays. In recent years, the industry has seen a shift towards digital advertising, with the use of digital screens on buses and trains becoming increasingly popular. In the United States, the industry has seen significant growth in recent years, with transit advertising revenue reaching $2.6 billion in 2019, up from $2.4 billion in 2015.

Future Outlook for Advertising-Transit & Transportation

The anticipated future trajectory of the NAICS 541890-09 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The Advertising-Transit & Transportation industry in the USA is expected to grow in the coming years due to the increasing demand for advertising on public transportation. The industry is expected to benefit from the growing urbanization trend, which is leading to an increase in the number of people using public transportation. Additionally, the industry is expected to benefit from the increasing popularity of ride-sharing services, which provide a new platform for advertising. The industry is also expected to benefit from the increasing use of digital advertising technologies, which allow for more targeted and effective advertising. Overall, the future outlook for the Advertising-Transit & Transportation industry in the USA is positive, with strong growth expected in the coming years.

Industry Innovations for NAICS Code 541890-09

Recent groundbreaking advancements and milestones in the Advertising-Transit & Transportation industry, reflecting notable innovations that have reshaped its landscape.

  • Digital Displays on Buses: Many public transportation systems in the USA are now using digital displays on buses to show advertisements. These displays are more effective than traditional static displays, as they can show multiple ads and can be updated in real-time.
  • Geo-Targeted Advertising: Some companies are now using geo-targeted advertising on public transportation to reach specific audiences. This technology allows advertisers to target ads to people in specific locations, such as a particular neighborhood or city.
  • Branded Transportation: Some companies are now using branded transportation as a way to advertise their products or services. For example, a company might wrap a bus or train in their branding to create a moving billboard.
  • Interactive Advertising: Some public transportation systems are now using interactive advertising, which allows passengers to engage with ads using their smartphones. This technology can increase engagement and make ads more memorable.
  • Data-Driven Advertising: Some companies are now using data to target their advertising on public transportation. By analyzing data on passenger demographics and behavior, companies can create more effective and targeted ads.

NAICS Code 541890-09 - Advertising-Transit & Transportation

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