NAICS Code 541890-06 - Advertising-Promotional

Marketing Level - NAICS 8-Digit

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NAICS CODE 541890-06
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NAICS Code 541890-06 Description (8-Digit)

The Advertising-Promotional industry involves providing promotional and advertising services to businesses and organizations. This industry is focused on creating and executing advertising campaigns that promote a product, service, or brand. Advertising-Promotional companies work with clients to develop marketing strategies, create advertising materials, and execute campaigns across various media channels. This industry is highly competitive and requires a deep understanding of consumer behavior, market trends, and advertising best practices.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541890 page

Tools

Tools commonly used in the Advertising-Promotional industry for day-to-day tasks and operations.

  • Social media management platforms
  • Email marketing software
  • Graphic design software
  • Video editing software
  • Analytics tools for measuring campaign success
  • Search engine optimization (SEO) tools
  • Customer relationship management (CRM) software
  • Project management software
  • Advertising tracking and reporting tools
  • Influencer marketing platforms

Industry Examples of Advertising-Promotional

Common products and services typical of NAICS Code 541890-06, illustrating the main business activities and contributions to the market.

  • Branding and identity design
  • Event marketing and promotion
  • Product placement and sponsorships
  • Direct mail advertising
  • Digital advertising campaigns
  • Public relations and media outreach
  • Content marketing and creation
  • Promotional products and merchandise
  • Outdoor advertising (billboards, transit ads, etc.)
  • Trade show and exhibit marketing

History

A concise historical narrative of NAICS Code 541890-06 covering global milestones and recent developments within the United States.

  • The Advertising-Promotional industry has a long history dating back to ancient civilizations where merchants used various forms of advertising to promote their goods. In the 19th century, advertising agencies began to emerge, and the industry started to take shape. The first radio commercial aired in 1922, and television advertising began in the 1940s. The industry continued to evolve with the advent of the internet, and digital advertising became a significant part of the industry in the 1990s. In recent years, the industry has seen a shift towards more personalized and targeted advertising, with the use of data analytics and artificial intelligence. In the United States, the Advertising-Promotional industry has a rich history, with some of the most iconic advertising campaigns originating from the country. The industry has been shaped by significant events such as the Great Depression, which led to the creation of the first advertising research organization, and the rise of television advertising in the 1950s. In the 21st century, the industry has seen a significant shift towards digital advertising, with social media platforms becoming a crucial part of advertising campaigns. The industry has also faced challenges such as the rise of ad-blocking software and concerns over data privacy. Despite these challenges, the Advertising-Promotional industry in the United States continues to be a vital part of the economy, with companies spending billions of dollars on advertising campaigns each year.