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NAICS Code 541890-04 Description (8-Digit)

Advertising-Fax is a subdivision of the Other Services Related to Advertising industry that involves the transmission of advertising materials via fax machines. This industry is focused on providing businesses with a cost-effective way to reach potential customers through the use of fax machines. Advertising-Fax companies typically offer a range of services, including the creation of advertising materials, the management of fax lists, and the transmission of faxes to targeted audiences.

Hierarchy Navigation for NAICS Code 541890-04

Tools

Tools commonly used in the Advertising-Fax industry for day-to-day tasks and operations.

  • Fax machines
  • Fax broadcasting software
  • Fax list management software
  • Graphic design software
  • Copywriting software
  • CRM software
  • Email marketing software
  • Data analysis software
  • Project management software
  • Social media management software

Industry Examples of Advertising-Fax

Common products and services typical of NAICS Code 541890-04, illustrating the main business activities and contributions to the market.

  • Fax advertising campaigns
  • Fax newsletters
  • Fax coupons
  • Fax surveys
  • Fax event invitations
  • Fax press releases
  • Fax product announcements
  • Fax white papers
  • Fax market research
  • Fax customer feedback

Certifications, Compliance and Licenses for NAICS Code 541890-04 - Advertising-Fax

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • TCPA Compliance: The Telephone Consumer Protection Act (TCPA) is a federal law that regulates telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes. The Federal Communications Commission (FCC) enforces the TCPA. []
  • CAN-SPAM Compliance: The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act is a federal law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. The Federal Trade Commission (FTC) enforces the CAN-SPAM Act. []
  • DMA Membership: The Direct Marketing Association (DMA) is a trade organization that provides networking opportunities, industry research, and advocacy for businesses that engage in direct marketing. Membership in the DMA can provide access to industry resources and best practices. [/]
  • NAI Membership: The Network Advertising Initiative (NAI) is a self-regulatory organization that promotes responsible data collection and use for digital advertising. Membership in the NAI can provide access to industry standards and best practices. [/]
  • IAB Membership: The Interactive Advertising Bureau (IAB) is a trade organization that provides education, research, and advocacy for the digital advertising industry. Membership in the IAB can provide access to industry resources and best practices. [/]

History

A concise historical narrative of NAICS Code 541890-04 covering global milestones and recent developments within the United States.

  • The "Advertising-Fax" industry emerged in the 1980s as a new way to reach potential customers. The first fax machine was invented in the 1840s, but it wasn't until the 1980s that the technology became widely available and affordable. The first fax advertisement was sent in 1982 by a Chicago-based real estate company. By the mid-1990s, fax advertising had become a popular marketing tool for businesses of all sizes. However, with the rise of email and other digital marketing channels, the use of fax advertising declined in the early 2000s. In recent years, the industry has seen a resurgence due to the effectiveness of fax advertising in reaching specific target audiences. In the United States, the "Advertising-Fax" industry has a more recent history. The industry saw significant growth in the 1990s and early 2000s, with many businesses using fax advertising as a cost-effective way to reach potential customers. However, the industry declined in the mid-2000s due to the rise of email and other digital marketing channels. In recent years, the industry has seen a resurgence due to the effectiveness of fax advertising in reaching specific target audiences. Despite the decline in overall usage, the industry has remained relevant due to its ability to reach specific audiences and generate high response rates.

Future Outlook for Advertising-Fax

The anticipated future trajectory of the NAICS 541890-04 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The industry "Advertising-Fax" has been in decline for several years due to the rise of digital advertising. The use of fax machines has decreased significantly, and many businesses have switched to email and other digital communication methods. As a result, the future outlook for the industry is not positive. However, some businesses still use fax machines, and there may be a niche market for advertising via fax. The industry may also see some growth in emerging markets where digital communication is not as prevalent. Overall, the industry is expected to continue its decline in the USA.

Industry Innovations for NAICS Code 541890-04

Recent groundbreaking advancements and milestones in the Advertising-Fax industry, reflecting notable innovations that have reshaped its landscape.

  • Online Fax Services: Many businesses have switched to online fax services, which allow them to send and receive faxes via email or a web interface. This has made fax communication more convenient and cost-effective.
  • Fax Broadcasting: Fax broadcasting is a method of sending a single fax to multiple recipients at once. This can be useful for businesses that need to send the same message to a large number of people.
  • Personalized Fax Messages: Some businesses have started using personalized fax messages to target specific customers. This involves using customer data to create customized messages that are more likely to be read and acted upon.
  • Fax Surveys: Fax surveys are a way for businesses to gather feedback from customers. This can be useful for improving products and services and for measuring customer satisfaction.
  • Fax Advertising Networks: Some companies have created fax advertising networks that allow businesses to advertise to a large number of fax recipients at once. These networks can be useful for businesses that want to reach a large audience quickly and cost-effectively.

NAICS Code 541890-04 - Advertising-Fax

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