Tools commonly used in the Advertising-Computer industry for day-to-day tasks and operations.

• Google AdWords
• Facebook Ads Manager
• Adobe Creative Suite
• Hootsuite
• Google Analytics
• SEMrush
• Ahrefs
• Mailchimp
• HubSpot
• Canva

Common products and services typical of NAICS Code 541890-02, illustrating the main business activities and contributions to the market.

• Digital display advertising
• Social media advertising
• Search engine marketing (SEM)
• Email marketing
• Mobile advertising
• Video advertising
• Programmatic advertising
• Content marketing
• Website design and development
• Search engine optimization (SEO)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Google Ads Certification: This certification is provided by Google and is required for professionals who want to demonstrate proficiency in basic and advanced aspects of Google Ads. It covers topics such as creating and managing campaigns, measuring and optimizing performance, and advanced concepts like video advertising and shopping ads.
• Facebook Blueprint Certification: This certification is provided by Facebook and is designed to demonstrate proficiency in Facebook advertising. It covers topics such as Facebook and Instagram ad formats, targeting and optimization, and measurement and reporting.
• Interactive Advertising Bureau (IAB) Certification: The IAB offers several certifications related to digital advertising, including Digital Media Sales Certification, Digital Ad Operations Certification, and Digital Data Solutions Certification. These certifications cover topics such as ad sales, ad operations, and data management.
• Certified Advertising Specialist (CAS): This certification is provided by the Promotional Products Association International (PPAI) and is designed for professionals in the promotional products industry who want to demonstrate expertise in advertising and marketing. It covers topics such as advertising specialties, promotional products, and marketing strategies.
• Certified Digital Marketing Professional: This certification is provided by the Digital Marketing Institute and covers a wide range of digital marketing topics, including search engine optimization, social media marketing, email marketing, and digital strategy. It is designed to demonstrate proficiency in all aspects of digital marketing.

A concise historical narrative of NAICS Code 541890-02 covering global milestones and recent developments within the United States.

• The "Advertising-Computer" industry has its roots in the early days of computing when the first computers were used to process data for advertising campaigns. In the 1960s, the first computerized advertising systems were developed, which allowed advertisers to target specific audiences based on demographic data. In the 1980s, the introduction of personal computers and the internet revolutionized the industry, making it possible to create and distribute digital ads on a large scale. In recent years, the industry has continued to evolve with the rise of mobile devices and social media, which have created new opportunities for advertisers to reach consumers in innovative ways. In the United States, the "Advertising-Computer" industry has seen significant growth in recent years, driven by the increasing use of digital advertising channels. According to eMarketer, digital ad spending in the US is expected to reach $172.29 billion in 2021, up from $129.34 billion in 2019. The industry has also been impacted by the COVID-19 pandemic, which has accelerated the shift towards digital advertising as more consumers spend time online. Overall, the "Advertising-Computer" industry has a rich history of innovation and adaptation, and it is likely to continue to evolve in response to changing consumer behavior and technological advancements.

The anticipated future trajectory of the NAICS 541890-02 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Growing

  The future outlook for the Advertising-Computer industry in the USA is positive. The industry is expected to grow due to the increasing use of digital advertising and the shift towards online advertising. The industry is also expected to benefit from the growing demand for mobile advertising and the increasing use of social media platforms for advertising purposes. The industry is also expected to benefit from the increasing use of programmatic advertising, which uses algorithms to automate the buying and selling of advertising space. However, the industry may face challenges due to the increasing use of ad-blockers and the growing concerns over data privacy and security.

Recent groundbreaking advancements and milestones in the Advertising-Computer industry, reflecting notable innovations that have reshaped its landscape.

• Artificial Intelligence-Powered Advertising: AI-powered advertising is becoming increasingly popular in the Advertising-Computer industry. AI-powered advertising uses machine learning algorithms to analyze data and optimize ad campaigns in real-time, resulting in more effective and efficient advertising.
• Virtual and Augmented Reality Advertising: Virtual and augmented reality advertising is a new and innovative way of advertising that is gaining popularity in the Advertising-Computer industry. This type of advertising allows advertisers to create immersive and interactive experiences for their target audience.
• Programmatic Advertising: Programmatic advertising is a type of advertising that uses algorithms to automate the buying and selling of advertising space. This type of advertising is becoming increasingly popular in the Advertising-Computer industry due to its efficiency and effectiveness.
• Mobile Advertising: Mobile advertising is becoming increasingly popular in the Advertising-Computer industry due to the growing use of mobile devices. This type of advertising allows advertisers to reach their target audience on-the-go.
• Social Media Advertising: Social media advertising is becoming increasingly popular in the Advertising-Computer industry due to the growing use of social media platforms. This type of advertising allows advertisers to reach their target audience on social media platforms such as Facebook, Twitter, and Instagram.