NAICS Code 541890-01 - Advertising NEC

Marketing Level - NAICS 8-Digit

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Phone Numbers: 1,220
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NAICS CODE 541890-01
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NAICS Code 541890-01 Description (8-Digit)

The Advertising NEC industry involves providing advertising services that are not classified under other specific NAICS codes. This industry includes a wide range of advertising activities such as creating and designing advertisements, media planning and buying, public relations, and market research. Companies in this industry may work with a variety of clients, including businesses, non-profit organizations, and government agencies. Advertising NEC companies may specialize in certain types of advertising, such as digital or print, or may offer a full range of advertising services.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541890 page

Tools

Tools commonly used in the Advertising NEC industry for day-to-day tasks and operations.

  • Ad servers
  • Ad exchanges
  • Programmatic advertising platforms
  • Social media management tools
  • Email marketing software
  • Content management systems
  • Analytics tools
  • Creative software (e.g. Adobe Creative Suite)
  • Customer relationship management (CRM) software
  • Search engine optimization (SEO) tools

Industry Examples of Advertising NEC

Common products and services typical of NAICS Code 541890-01, illustrating the main business activities and contributions to the market.

  • Branding strategy
  • Media planning
  • Market research
  • Copywriting
  • Graphic design
  • Video production
  • Social media advertising
  • Email marketing campaigns
  • Event marketing
  • Influencer marketing

History

A concise historical narrative of NAICS Code 541890-01 covering global milestones and recent developments within the United States.

  • The Advertising NEC industry has a long and rich history dating back to the early 19th century. The first advertising agency, Volney Palmer, was established in Philadelphia in 1841. The industry continued to grow and evolve throughout the 20th century, with the introduction of new mediums such as radio, television, and the internet. Notable advancements include the creation of the first television commercial in 1941, the first online banner ad in 1994, and the rise of social media advertising in the 2000s. In recent years, the industry has faced challenges such as the decline of traditional advertising mediums and the rise of ad-blocking software. In the United States, the Advertising NEC industry has seen significant growth in recent years. According to Statista, the industry generated over $8 billion in revenue in 2020. The rise of digital advertising has been a major driver of this growth, with companies investing more in online advertising campaigns. The industry has also seen increased competition, with new players entering the market and established companies expanding their services. Overall, the Advertising NEC industry has a rich history and continues to evolve in response to changing consumer behavior and technological advancements.