NAICS Code 541840-09 - Radio Station Representatives

Marketing Level - NAICS 8-Digit

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NAICS Code 541840-09 Description (8-Digit)

Radio Station Representatives are professionals who act as intermediaries between radio stations and advertisers. They work to secure advertising contracts for radio stations and help advertisers reach their target audience through radio advertising. Radio Station Representatives are responsible for developing and maintaining relationships with both radio stations and advertisers, negotiating advertising rates and schedules, and ensuring that advertising campaigns run smoothly.

Hierarchy Navigation for NAICS Code 541840-09

Parent Code (less specific)

Tools

Tools commonly used in the Radio Station Representatives industry for day-to-day tasks and operations.

  • Nielsen Audio
  • Scarborough Research
  • Tapscan
  • Media Monitors
  • WideOrbit
  • Adswizz
  • Triton Digital
  • Marketron
  • Strata
  • Efficio Solutions

Industry Examples of Radio Station Representatives

Common products and services typical of NAICS Code 541840-09, illustrating the main business activities and contributions to the market.

  • Local car dealerships
  • National restaurant chains
  • Political campaigns
  • Retail stores
  • Healthcare providers
  • Financial institutions
  • Non-profit organizations
  • Entertainment venues
  • Travel and tourism companies
  • Real estate agencies

Certifications, Compliance and Licenses for NAICS Code 541840-09 - Radio Station Representatives

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Federal Communications Commission (FCC) License: Radio Station Representatives must obtain a license from the FCC to operate a radio station. The FCC regulates all aspects of radio broadcasting, including licensing, technical standards, and content regulations. The FCC offers several types of licenses, including commercial, non-commercial, and educational. More information on FCC licensing can be found at
  • Copyright Registration: Radio Station Representatives must register their copyrighted material with the U.S. Copyright Office to protect their intellectual property rights. The U.S. Copyright Office is a division of the Library of Congress and provides information on registration requirements and procedures at
  • Performance Rights Organization (PRO) License: Radio Station Representatives must obtain a license from a PRO to play music on their stations. PROs collect royalties on behalf of songwriters and publishers for the public performance of their music. The three main PROs in the U.S. are ASCAP, BMI, and SESAC. More information on PRO licensing can be found at,, and
  • Federal Trade Commission (FTC) Regulations: Radio Station Representatives must comply with FTC regulations regarding advertising and marketing practices. The FTC regulates advertising and marketing practices to ensure that they are truthful, not deceptive, and do not mislead consumers. More information on FTC regulations can be found at
  • Equal Employment Opportunity (EEO) Compliance: Radio Station Representatives must comply with EEO regulations regarding employment practices. The EEOC enforces federal laws that prohibit employment discrimination based on race, color, religion, sex, national origin, age, disability, or genetic information. More information on EEO compliance can be found at

History

A concise historical narrative of NAICS Code 541840-09 covering global milestones and recent developments within the United States.

  • The "Radio Station Representatives" industry has a long and rich history worldwide. The first radio station, KDKA, was launched in Pittsburgh in 1920, and by the end of the decade, there were over 700 radio stations in the United States alone. The industry continued to grow throughout the 20th century, with the introduction of FM radio in the 1930s, the rise of rock and roll in the 1950s, and the advent of satellite radio in the 1990s. In recent years, the industry has faced challenges from the rise of streaming services and podcasts, but it continues to play an important role in the media landscape. In the United States, the "Radio Station Representatives" industry has undergone significant changes in recent decades. The Telecommunications Act of 1996 deregulated the industry, leading to consolidation and the rise of large media conglomerates. The introduction of digital technology has also had a major impact, with many stations now streaming their content online and using social media to engage with listeners. Despite these challenges, the industry remains a vital part of American culture, providing news, entertainment, and information to millions of listeners every day.

Future Outlook for Radio Station Representatives

The anticipated future trajectory of the NAICS 541840-09 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Radio Station Representatives industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for advertising and marketing services. The rise of digital media has created new opportunities for the industry, as radio stations are now able to reach a wider audience through online streaming and podcasting. Additionally, the industry is expected to benefit from the growth of the overall advertising industry, as companies continue to invest in marketing and promotional activities. However, the industry may face challenges from the increasing competition from other media representatives and the shift towards digital advertising. Overall, the industry is expected to experience steady growth in the coming years.

Industry Innovations for NAICS Code 541840-09

Recent groundbreaking advancements and milestones in the Radio Station Representatives industry, reflecting notable innovations that have reshaped its landscape.

  • Programmatic Advertising: Radio Station Representatives are now using programmatic advertising to target specific audiences and increase the effectiveness of their campaigns.
  • Podcasting: Many radio stations are now producing podcasts, which has created new opportunities for advertising and sponsorship.
  • Social Media Marketing: Radio Station Representatives are using social media platforms to promote their clients and reach a wider audience.
  • Mobile Advertising: The rise of mobile devices has created new opportunities for radio stations to reach consumers on-the-go through mobile advertising.
  • Voice-Activated Advertising: With the increasing popularity of smart speakers, radio stations are now exploring voice-activated advertising as a new way to reach consumers.

NAICS Code 541840-09 - Radio Station Representatives

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