NAICS Code 541840-09 - Radio Station Representatives

Marketing Level - NAICS 8-Digit

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Total Verified Companies: 54
Contact Emails: 382
Company Websites: 42
Phone Numbers: 51
Business Addresses: 54
Companies with Email: 31
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NAICS CODE 541840-09
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NAICS Code 541840-09 Description (8-Digit)

Radio Station Representatives are professionals who act as intermediaries between radio stations and advertisers. They work to secure advertising contracts for radio stations and help advertisers reach their target audience through radio advertising. Radio Station Representatives are responsible for developing and maintaining relationships with both radio stations and advertisers, negotiating advertising rates and schedules, and ensuring that advertising campaigns run smoothly.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541840 page

Tools

Tools commonly used in the Radio Station Representatives industry for day-to-day tasks and operations.

  • Nielsen Audio
  • Scarborough Research
  • Tapscan
  • Media Monitors
  • WideOrbit
  • Adswizz
  • Triton Digital
  • Marketron
  • Strata
  • Efficio Solutions

Industry Examples of Radio Station Representatives

Common products and services typical of NAICS Code 541840-09, illustrating the main business activities and contributions to the market.

  • Local car dealerships
  • National restaurant chains
  • Political campaigns
  • Retail stores
  • Healthcare providers
  • Financial institutions
  • Non-profit organizations
  • Entertainment venues
  • Travel and tourism companies
  • Real estate agencies

History

A concise historical narrative of NAICS Code 541840-09 covering global milestones and recent developments within the United States.

  • The "Radio Station Representatives" industry has a long and rich history worldwide. The first radio station, KDKA, was launched in Pittsburgh in 1920, and by the end of the decade, there were over 700 radio stations in the United States alone. The industry continued to grow throughout the 20th century, with the introduction of FM radio in the 1930s, the rise of rock and roll in the 1950s, and the advent of satellite radio in the 1990s. In recent years, the industry has faced challenges from the rise of streaming services and podcasts, but it continues to play an important role in the media landscape. In the United States, the "Radio Station Representatives" industry has undergone significant changes in recent decades. The Telecommunications Act of 1996 deregulated the industry, leading to consolidation and the rise of large media conglomerates. The introduction of digital technology has also had a major impact, with many stations now streaming their content online and using social media to engage with listeners. Despite these challenges, the industry remains a vital part of American culture, providing news, entertainment, and information to millions of listeners every day.