NAICS Code 541840-02 - Advertising-Radio

Marketing Level - NAICS 8-Digit

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Total Verified Companies: 175
Contact Emails: 378
Company Websites: 140
Phone Numbers: 175
Business Addresses: 175
Companies with Email: 126
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NAICS CODE 541840-02
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Looking for more companies? See NAICS 541840 - Media Representatives - 814 companies, 7,071 emails.

NAICS Code 541840-02 Description (8-Digit)

Advertising-Radio is a subdivision of the Media Representatives industry that involves the selling of advertising space on radio stations. This industry is responsible for creating and executing advertising campaigns on behalf of clients, with the goal of reaching a target audience through radio broadcasts. Advertising-Radio companies work closely with radio stations to negotiate rates and secure airtime for their clients' ads. They also provide creative services such as copywriting and audio production to ensure that the ads are effective and engaging.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541840 page

Tools

Tools commonly used in the Advertising-Radio industry for day-to-day tasks and operations.

  • Nielsen Audio Ratings
  • Ad tracking software
  • Audio editing software
  • Media planning and buying software
  • Audio production equipment
  • Customer relationship management (CRM) software
  • Market research tools
  • Ad server technology
  • Social media management tools
  • Project management software

Industry Examples of Advertising-Radio

Common products and services typical of NAICS Code 541840-02, illustrating the main business activities and contributions to the market.

  • Local car dealerships
  • National restaurant chains
  • Political campaigns
  • Retail stores
  • Healthcare providers
  • Financial institutions
  • Travel and tourism companies
  • Non-profit organizations
  • Sports teams
  • Entertainment venues

History

A concise historical narrative of NAICS Code 541840-02 covering global milestones and recent developments within the United States.

  • The "Advertising-Radio" industry has a long and rich history worldwide. The first radio advertisement was broadcasted in 1922 in the United States, and by the 1930s, radio advertising had become a popular medium for businesses to reach their target audience. In the 1950s, the introduction of television led to a decline in radio advertising, but the industry adapted by focusing on local advertising and targeting specific demographics. In recent years, the rise of digital media has impacted the industry, but radio advertising remains a popular and effective way for businesses to reach their target audience. In the United States, the "Advertising-Radio" industry has seen significant growth in recent years. In 2019, the industry generated over $16 billion in revenue, up from $15.6 billion in 2018. The industry has adapted to the changing media landscape by offering targeted advertising options and partnering with digital platforms to reach a wider audience. In addition, the rise of podcasting has created new opportunities for the industry, with many businesses using podcasts as a way to reach their target audience. Overall, the "Advertising-Radio" industry has a rich history and continues to evolve to meet the changing needs of businesses and consumers.