NAICS Code 541820-03 - Political Consultants

Marketing Level - NAICS 8-Digit

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NAICS CODE 541820-03
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NAICS Code 541820-03 Description (8-Digit)

Political Consultants are professionals who provide strategic advice and guidance to political candidates, parties, and organizations. They help their clients to develop and implement effective communication and campaign strategies to achieve their political goals. Political Consultants work closely with their clients to understand their objectives, target audience, and political landscape. They conduct research, analyze data, and provide recommendations on messaging, branding, and media relations. They also provide guidance on fundraising, voter outreach, and grassroots organizing. Political Consultants play a critical role in shaping public opinion and influencing political outcomes.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541820 page

Tools

Tools commonly used in the Political Consultants industry for day-to-day tasks and operations.

  • Voter data analysis software
  • Social media monitoring tools
  • Polling and survey software
  • Media monitoring and analysis tools
  • Fundraising software
  • Email marketing software
  • Campaign management software
  • Grassroots organizing tools
  • Event management software
  • Crisis management tools

Industry Examples of Political Consultants

Common products and services typical of NAICS Code 541820-03, illustrating the main business activities and contributions to the market.

  • Campaign strategy development
  • Media relations management
  • Grassroots organizing
  • Voter outreach
  • Fundraising consulting
  • Polling and survey research
  • Social media management
  • Crisis management
  • Speechwriting
  • Opposition research

History

A concise historical narrative of NAICS Code 541820-03 covering global milestones and recent developments within the United States.

  • The "Political Consultants" industry has been around for centuries, with the first recorded instance of political consulting dating back to ancient Greece. However, the modern political consulting industry began to take shape in the United States in the early 20th century. In 1933, Leone Baxter founded the first political consulting firm in the US, which was called Campaigns, Inc. and was based in California. Baxter's firm was responsible for running successful campaigns for a number of high-profile politicians, including Richard Nixon and Dwight D. Eisenhower. In recent history, the "Political Consultants" industry has become increasingly important in the United States due to the rise of social media and the internet. Political consultants now use a variety of digital tools to help their clients win elections, including social media advertising, email marketing, and data analytics. One notable example of this trend is the 2008 presidential campaign of Barack Obama, which was widely regarded as one of the most technologically advanced political campaigns in history. Obama's campaign used social media and other digital tools to mobilize millions of supporters and raise record amounts of money. Since then, the "Political Consultants" industry has continued to evolve and adapt to new technologies and political trends.