NAICS Code 541810-14 - Digital Media Production

Marketing Level - NAICS 8-Digit

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NAICS CODE 541810-14
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NAICS Code 541810-14 Description (8-Digit)

Digital Media Production is a subdivision of the Advertising Agencies industry that involves the creation and production of digital media content for various platforms such as websites, social media, mobile applications, and other digital channels. This industry is responsible for producing high-quality digital content that is engaging, informative, and visually appealing to the target audience. Digital Media Production companies work closely with clients to understand their needs and create customized digital content that aligns with their brand image and marketing goals.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541810 page

Tools

Tools commonly used in the Digital Media Production industry for day-to-day tasks and operations.

  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
  • Final Cut Pro
  • Avid Media Composer
  • Cinema 4D
  • Maya
  • Blender
  • Pro Tools
  • DaVinci Resolve
  • Hootsuite
  • Google Analytics
  • Sprout Social
  • Buffer
  • Canva
  • InVision
  • Sketch
  • Figma
  • WordPress
  • Squarespace
  • Wix

Industry Examples of Digital Media Production

Common products and services typical of NAICS Code 541810-14, illustrating the main business activities and contributions to the market.

  • Social Media Marketing
  • Video Production
  • Podcast Production
  • Web Design
  • Mobile App Development
  • Virtual Reality Production
  • Augmented Reality Production
  • E-Learning Content Production
  • Digital Advertising
  • Content Marketing

History

A concise historical narrative of NAICS Code 541810-14 covering global milestones and recent developments within the United States.

  • Digital media production has been around since the early days of the internet, with the first banner ad appearing in 1994. However, it wasn't until the early 2000s that the industry really took off, with the rise of social media and the increasing popularity of online video. In recent years, the industry has continued to evolve, with the emergence of new technologies like virtual reality and augmented reality, as well as the growing importance of mobile devices. In the United States, the industry has been driven by the growth of digital advertising, which has become an increasingly important part of the overall advertising market. Notable advancements in the industry include the development of programmatic advertising, which uses algorithms to automate the buying and selling of digital ads, and the rise of influencer marketing, which leverages the power of social media influencers to promote products and services.