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NAICS Code 541810-14 Description (8-Digit)

Digital Media Production is a subdivision of the Advertising Agencies industry that involves the creation and production of digital media content for various platforms such as websites, social media, mobile applications, and other digital channels. This industry is responsible for producing high-quality digital content that is engaging, informative, and visually appealing to the target audience. Digital Media Production companies work closely with clients to understand their needs and create customized digital content that aligns with their brand image and marketing goals.

Hierarchy Navigation for NAICS Code 541810-14

Parent Code (less specific)

Tools

Tools commonly used in the Digital Media Production industry for day-to-day tasks and operations.

  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
  • Final Cut Pro
  • Avid Media Composer
  • Cinema 4D
  • Maya
  • Blender
  • Pro Tools
  • DaVinci Resolve
  • Hootsuite
  • Google Analytics
  • Sprout Social
  • Buffer
  • Canva
  • InVision
  • Sketch
  • Figma
  • WordPress
  • Squarespace
  • Wix

Industry Examples of Digital Media Production

Common products and services typical of NAICS Code 541810-14, illustrating the main business activities and contributions to the market.

  • Social Media Marketing
  • Video Production
  • Podcast Production
  • Web Design
  • Mobile App Development
  • Virtual Reality Production
  • Augmented Reality Production
  • E-Learning Content Production
  • Digital Advertising
  • Content Marketing

Certifications, Compliance and Licenses for NAICS Code 541810-14 - Digital Media Production

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Certified Digital Marketing Professional: This certification is offered by the Digital Marketing Institute and is designed to validate the skills of digital marketing professionals. It covers topics such as SEO, PPC, social media marketing, email marketing, and digital strategy.
  • Google Ads Certification: This certification is offered by Google and is designed to validate the skills of individuals in Google Ads. It covers topics such as creating and managing campaigns, measuring and optimizing performance, and advanced concepts.
  • Hubspot Content Marketing Certification: This certification is offered by HubSpot and is designed to validate the skills of content marketers. It covers topics such as content creation, content promotion, and analytics.
  • Facebook Blueprint Certification: This certification is offered by Facebook and is designed to validate the skills of individuals in Facebook marketing. It covers topics such as Facebook advertising, Facebook Pages, and Facebook Messenger.
  • Certified In the Governance Of Enterprise IT (CGEIT): This certification is offered by ISACA and is designed to validate the skills of IT professionals in governance. It covers topics such as IT governance frameworks, strategic alignment, risk management, and performance measurement.

History

A concise historical narrative of NAICS Code 541810-14 covering global milestones and recent developments within the United States.

  • Digital media production has been around since the early days of the internet, with the first banner ad appearing in 1994. However, it wasn't until the early 2000s that the industry really took off, with the rise of social media and the increasing popularity of online video. In recent years, the industry has continued to evolve, with the emergence of new technologies like virtual reality and augmented reality, as well as the growing importance of mobile devices. In the United States, the industry has been driven by the growth of digital advertising, which has become an increasingly important part of the overall advertising market. Notable advancements in the industry include the development of programmatic advertising, which uses algorithms to automate the buying and selling of digital ads, and the rise of influencer marketing, which leverages the power of social media influencers to promote products and services.

Future Outlook for Digital Media Production

The anticipated future trajectory of the NAICS 541810-14 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The future outlook for the Digital Media Production industry in the USA is positive. The industry is expected to continue growing due to the increasing demand for digital content across various platforms. The rise of social media and streaming services has created a need for high-quality digital content, which has led to an increase in demand for digital media production services. Additionally, the COVID-19 pandemic has accelerated the shift towards digital media consumption, which is expected to further drive growth in the industry. However, the industry is also facing challenges such as increasing competition and the need to keep up with rapidly evolving technology. Overall, the industry is expected to continue growing in the coming years, driven by the increasing demand for digital content across various platforms.

Industry Innovations for NAICS Code 541810-14

Recent groundbreaking advancements and milestones in the Digital Media Production industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual and Augmented Reality (VR/AR) Technology: Digital media production companies are increasingly using VR/AR technology to create immersive experiences for consumers. This technology has been used in various industries, including gaming, entertainment, and education.
  • Live Streaming: The rise of social media platforms such as Facebook, Instagram, and YouTube has led to an increase in demand for live streaming services. Digital media production companies are now offering live streaming services to clients, which has become a popular way to engage with audiences.
  • 360-Degree Video: 360-degree video technology allows viewers to experience a video from all angles, creating an immersive experience. This technology has been used in various industries, including real estate, tourism, and entertainment.
  • Artificial Intelligence (AI): AI technology is being used in digital media production to automate various tasks such as video editing, voiceover, and captioning. This technology has the potential to increase efficiency and reduce costs for digital media production companies.
  • Interactive Content: Interactive content such as quizzes, polls, and games has become increasingly popular on social media platforms. Digital media production companies are now creating interactive content for clients to engage with audiences in a more meaningful way.

NAICS Code 541810-14 - Digital Media Production

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