NAICS Code 541690-68 - Media Consultants

Marketing Level - NAICS 8-Digit

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NAICS CODE 541690-68
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NAICS Code 541690-68 Description (8-Digit)

Media Consultants are professionals who provide expert advice and guidance to clients in the media industry. They help clients develop and implement effective media strategies to achieve their business goals. Media Consultants work with a range of clients, including media companies, advertising agencies, public relations firms, and corporate clients. They may specialize in areas such as social media, digital marketing, content creation, or media planning.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541690 page

Tools

Tools commonly used in the Media Consultants industry for day-to-day tasks and operations.

  • Social media management tools (e.g. Hootsuite, Sprout Social)
  • Analytics tools (e.g. Google Analytics, Adobe Analytics)
  • Content management systems (e.g. WordPress, Drupal)
  • Email marketing platforms (e.g. Mailchimp, Constant Contact)
  • Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro)
  • Graphic design software (e.g. Adobe Photoshop, Canva)
  • Media planning and buying software (e.g. Mediaocean, Strata)
  • Project management tools (e.g. Asana, Trello)
  • Customer relationship management (CRM) software (e.g. Salesforce, HubSpot)
  • Search engine optimization (SEO) tools (e.g. SEMrush, Ahrefs)

Industry Examples of Media Consultants

Common products and services typical of NAICS Code 541690-68, illustrating the main business activities and contributions to the market.

  • Social media strategy
  • Digital advertising campaigns
  • Content creation and distribution
  • Media planning and buying
  • Public relations and crisis management
  • Branding and identity development
  • Event marketing and promotion
  • Influencer marketing
  • Video production and distribution
  • Email marketing campaigns

History

A concise historical narrative of NAICS Code 541690-68 covering global milestones and recent developments within the United States.

  • Media Consultants have been around since the early days of advertising, with the first media consulting firm, Arthur D. Little, being founded in 1886. However, it wasn't until the 1960s that media consulting became a distinct industry, with the rise of television advertising and the need for specialized expertise in media planning and buying. In recent years, the industry has seen significant growth due to the proliferation of digital media and the increasing complexity of media buying and planning. In the United States, the industry has been shaped by the consolidation of media companies and the rise of programmatic advertising, which has led to increased demand for data-driven media consulting services.