NAICS Code 541690-48 - Television Station Planning

Marketing Level - NAICS 8-Digit

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Contact Emails: 8
Company Websites: 3
Phone Numbers: 3
Business Addresses: 4
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NAICS CODE 541690-48
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NAICS Code 541690-48 Description (8-Digit)

Television Station Planning is a subdivision of the Other Scientific and Technical Consulting Services industry. This industry involves providing consulting services to television stations in order to help them plan and execute their operations. Television Station Planning consultants work with television stations to help them develop strategies for programming, advertising, and other aspects of their business. They also help stations to identify and address operational issues, such as technical problems or staffing needs. Television Station Planning consultants may work with both local and national television stations, and they may specialize in particular types of programming, such as news or sports.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541690 page

Tools

Tools commonly used in the Television Station Planning industry for day-to-day tasks and operations.

  • Broadcast scheduling software
  • Audience measurement tools
  • Advertising management software
  • Video editing software
  • Production planning software
  • Media asset management software
  • Traffic management software
  • Social media management tools
  • Content management systems
  • Data analytics tools

Industry Examples of Television Station Planning

Common products and services typical of NAICS Code 541690-48, illustrating the main business activities and contributions to the market.

  • News programming
  • Sports programming
  • Entertainment programming
  • Reality TV programming
  • Children's programming
  • Educational programming
  • Documentary programming
  • Advertising sales
  • Technical operations
  • Program scheduling

History

A concise historical narrative of NAICS Code 541690-48 covering global milestones and recent developments within the United States.

  • The television station planning industry has a rich history that dates back to the early 20th century. In 1928, the Federal Radio Commission was established in the United States to regulate the radio industry, which paved the way for the development of television broadcasting. The first television station, WRGB, was launched in Schenectady, New York, in 1928. In the following years, the industry grew rapidly, and by the 1950s, television had become a staple in American households. The introduction of color television in the 1960s and the rise of cable television in the 1980s further transformed the industry. In recent years, the industry has faced challenges from the rise of streaming services and the decline of traditional television viewership. In the United States, the television station planning industry has undergone significant changes in recent years. The rise of digital technology and the internet has transformed the way people consume media, leading to a decline in traditional television viewership. As a result, many television stations have had to adapt to the changing landscape by investing in digital platforms and developing new revenue streams. In addition, the industry has faced increased competition from streaming services such as Netflix and Amazon Prime, which have disrupted the traditional television business model. Despite these challenges, the industry remains an important part of the media landscape, and many television stations continue to thrive by adapting to the changing needs of their audiences.