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NAICS Code 541690-48 Description (8-Digit)

Television Station Planning is a subdivision of the Other Scientific and Technical Consulting Services industry. This industry involves providing consulting services to television stations in order to help them plan and execute their operations. Television Station Planning consultants work with television stations to help them develop strategies for programming, advertising, and other aspects of their business. They also help stations to identify and address operational issues, such as technical problems or staffing needs. Television Station Planning consultants may work with both local and national television stations, and they may specialize in particular types of programming, such as news or sports.

Hierarchy Navigation for NAICS Code 541690-48

Tools

Tools commonly used in the Television Station Planning industry for day-to-day tasks and operations.

  • Broadcast scheduling software
  • Audience measurement tools
  • Advertising management software
  • Video editing software
  • Production planning software
  • Media asset management software
  • Traffic management software
  • Social media management tools
  • Content management systems
  • Data analytics tools

Industry Examples of Television Station Planning

Common products and services typical of NAICS Code 541690-48, illustrating the main business activities and contributions to the market.

  • News programming
  • Sports programming
  • Entertainment programming
  • Reality TV programming
  • Children's programming
  • Educational programming
  • Documentary programming
  • Advertising sales
  • Technical operations
  • Program scheduling

Certifications, Compliance and Licenses for NAICS Code 541690-48 - Television Station Planning

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Federal Communications Commission (FCC) License: A license issued by the FCC that authorizes the holder to operate a television station. The license is required for all television stations in the US.
  • National Association Of Broadcasters (NAB) Certification: A certification that demonstrates proficiency in the technical and operational aspects of television broadcasting. The certification is recognized by the industry and is highly valued by employers.
  • Society Of Broadcast Engineers (SBE) Certification: A certification that demonstrates proficiency in the technical and operational aspects of television broadcasting. The certification is recognized by the industry and is highly valued by employers.
  • Occupational Safety and Health Administration (OSHA) Certification: A certification that demonstrates knowledge of workplace safety regulations and procedures. This certification is important for television station planning professionals who work in hazardous environments.
  • Project Management Professional (PMP) Certification: A certification that demonstrates proficiency in project management. This certification is important for television station planning professionals who manage complex projects.

History

A concise historical narrative of NAICS Code 541690-48 covering global milestones and recent developments within the United States.

  • The television station planning industry has a rich history that dates back to the early 20th century. In 1928, the Federal Radio Commission was established in the United States to regulate the radio industry, which paved the way for the development of television broadcasting. The first television station, WRGB, was launched in Schenectady, New York, in 1928. In the following years, the industry grew rapidly, and by the 1950s, television had become a staple in American households. The introduction of color television in the 1960s and the rise of cable television in the 1980s further transformed the industry. In recent years, the industry has faced challenges from the rise of streaming services and the decline of traditional television viewership. In the United States, the television station planning industry has undergone significant changes in recent years. The rise of digital technology and the internet has transformed the way people consume media, leading to a decline in traditional television viewership. As a result, many television stations have had to adapt to the changing landscape by investing in digital platforms and developing new revenue streams. In addition, the industry has faced increased competition from streaming services such as Netflix and Amazon Prime, which have disrupted the traditional television business model. Despite these challenges, the industry remains an important part of the media landscape, and many television stations continue to thrive by adapting to the changing needs of their audiences.

Future Outlook for Television Station Planning

The anticipated future trajectory of the NAICS 541690-48 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Television Station Planning industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for television content and the rise of streaming services. The industry is also expected to benefit from the growth of the advertising market, as television remains a popular medium for advertising. However, the industry may face challenges from the increasing competition from online platforms and the changing consumer preferences. Overall, the industry is expected to continue to grow and adapt to the changing market conditions.

Industry Innovations for NAICS Code 541690-48

Recent groundbreaking advancements and milestones in the Television Station Planning industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual Reality Technology: Television Station Planning companies are using virtual reality technology to create immersive experiences for viewers. This technology allows viewers to experience events and locations in a more interactive way, which can increase engagement and viewership.
  • Advanced Analytics: Companies are using advanced analytics to better understand their audience and create more targeted content. This technology allows companies to analyze viewer data and create content that is more likely to resonate with their audience.
  • Interactive Content: Companies are creating more interactive content, such as quizzes and polls, to increase engagement and viewer participation. This type of content can also provide valuable data on viewer preferences and interests.
  • Mobile Apps: Television Station Planning companies are developing mobile apps to provide viewers with more convenient access to their content. These apps allow viewers to watch shows on their mobile devices and provide additional features such as personalized recommendations and social sharing.
  • Live Streaming: Companies are increasingly using live streaming to provide viewers with real-time access to events and content. This technology allows companies to reach a wider audience and create more engaging content.

NAICS Code 541690-48 - Television Station Planning

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