NAICS Code 541613-03 - Marketing Programs & Services

Marketing Level - NAICS 8-Digit

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NAICS CODE 541613-03
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Ideal for: Direct Mailing Email Campaigns Calling Market Research ‐ Free Sample & Report, Custom Lists, and Expert Support — All Included
Looking for more companies? See NAICS 541613 - Marketing Consulting Services - 20,412 companies, 219,688 emails.

NAICS Code 541613-03 Description (8-Digit)

Marketing Programs & Services is a subdivision of the Marketing Consulting Services industry that involves the creation and implementation of various marketing strategies and tactics to promote a company's products or services. This industry focuses on developing and executing marketing campaigns that are tailored to the specific needs of a business, with the goal of increasing brand awareness, customer engagement, and ultimately, sales.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541613 page

Tools

Tools commonly used in the Marketing Programs & Services industry for day-to-day tasks and operations.

  • Social media management platforms (e.g. Hootsuite, Sprout Social)
  • Email marketing software (e.g. Mailchimp, Constant Contact)
  • Customer relationship management (CRM) software (e.g. Salesforce, HubSpot)
  • Search engine optimization (SEO) tools (e.g. SEMrush, Ahrefs)
  • Pay-per-click (PPC) advertising platforms (e.g. Google Ads, Facebook Ads)
  • Content management systems (CMS) (e.g. WordPress, Drupal)
  • Analytics and reporting tools (e.g. Google Analytics, Adobe Analytics)
  • Marketing automation software (e.g. Marketo, Pardot)
  • Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro)
  • Graphic design software (e.g. Adobe Photoshop, Canva)

Industry Examples of Marketing Programs & Services

Common products and services typical of NAICS Code 541613-03, illustrating the main business activities and contributions to the market.

  • Social media marketing
  • Content marketing
  • Email marketing
  • Influencer marketing
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Event marketing
  • Public relations (PR)
  • Branding and identity development

History

A concise historical narrative of NAICS Code 541613-03 covering global milestones and recent developments within the United States.

  • The Marketing Programs & Services industry has a long history of evolution and growth. The industry has its roots in the early 20th century when advertising agencies started to emerge. In the 1950s, the industry saw a significant shift towards market research and consumer behavior analysis. The 1980s saw the rise of direct marketing, which was followed by the emergence of digital marketing in the 1990s. In recent years, the industry has seen a significant shift towards data-driven marketing, which has been made possible by the proliferation of digital channels and the availability of big data. In the United States, the Marketing Programs & Services industry has seen significant growth in recent years. According to a report by Statista, the industry generated $32.4 billion in revenue in 2019, up from $28.5 billion in 2016. The growth has been driven by the increasing importance of digital marketing, which has become a critical component of most marketing campaigns. The rise of social media platforms has also played a significant role in the growth of the industry, as it has provided marketers with new channels to reach their target audiences. Overall, the Marketing Programs & Services industry has a rich history of evolution and growth, and it continues to be a critical component of the marketing landscape.