NAICS Code 517810-12 - Online Services

Marketing Level - NAICS 8-Digit

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Contact Emails: 33,568
Company Websites: 317
Phone Numbers: 381
Business Addresses: 521
Companies with Email: 290
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NAICS CODE 517810-12
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NAICS Code 517810-12 Description (8-Digit)

Online Services is a subdivision of the NAICS Code 517810 that encompasses companies that provide various services through the internet. These services can range from online advertising and marketing to online publishing and broadcasting. Online Services companies are involved in the creation, distribution, and management of digital content and services that are delivered through the internet.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 517810 page

Tools

Tools commonly used in the Online Services industry for day-to-day tasks and operations.

  • Content Management Systems (CMS)
  • Customer Relationship Management (CRM) software
  • Email marketing software
  • Social media management tools
  • Search Engine Optimization (SEO) tools
  • Web analytics tools
  • Online payment systems
  • Cloud storage services
  • Video conferencing software
  • Virtual private network (VPN) software

Industry Examples of Online Services

Common products and services typical of NAICS Code 517810-12, illustrating the main business activities and contributions to the market.

  • Online advertising
  • E-commerce
  • Online publishing
  • Online broadcasting
  • Online education
  • Online gaming
  • Online travel booking
  • Online ticketing
  • Online food delivery
  • Online dating

History

A concise historical narrative of NAICS Code 517810-12 covering global milestones and recent developments within the United States.

  • The Online Services industry has a relatively short history, dating back to the early 1990s when the internet became widely available to the public. The first online service provider was CompuServe, which offered email, news, and other services to its subscribers. In 1995, the launch of eBay and Amazon marked a turning point for the industry, as these companies demonstrated the potential for online commerce. The early 2000s saw the rise of social media platforms like MySpace and Facebook, which transformed the way people communicate and share information online. In recent years, the industry has continued to evolve with the emergence of new technologies like cloud computing, artificial intelligence, and blockchain. In the United States, the Online Services industry has experienced rapid growth in recent years. According to the US Census Bureau, the industry generated $604 billion in revenue in 2019, up from $481 billion in 2016. This growth has been driven by the increasing popularity of online shopping, social media, and streaming services. The COVID-19 pandemic has also accelerated the shift towards online services, as more people have been forced to work, shop, and socialize from home. Overall, the industry has become an integral part of the US economy, providing a wide range of services to consumers and businesses alike.