NAICS Code 512110-04 - Commercials-Radio & Television

Marketing Level - NAICS 8-Digit

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NAICS CODE 512110-04
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Looking for more companies? See NAICS 512110 - Motion Picture and Video Production - 9,368 companies, 47,691 emails.

NAICS Code 512110-04 Description (8-Digit)

Commercials-Radio & Television is a subdivision of the Motion Picture and Video Production industry that specializes in creating short advertisements for radio and television broadcasts. This industry involves the production of commercials that are designed to promote products, services, or brands to a wide audience. Commercials-Radio & Television companies work with clients to develop creative concepts, write scripts, cast actors, shoot and edit footage, and produce final versions of the commercials.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 512110 page

Tools

Tools commonly used in the Commercials-Radio & Television industry for day-to-day tasks and operations.

  • Professional video cameras
  • Audio recording equipment
  • Lighting equipment
  • Editing software (e.g. Adobe Premiere, Final Cut Pro)
  • Special effects software (e.g. After Effects)
  • Green screens
  • Teleprompters
  • Boom microphones
  • Wireless microphones
  • Camera stabilizers (e.g. Steadicam)

Industry Examples of Commercials-Radio & Television

Common products and services typical of NAICS Code 512110-04, illustrating the main business activities and contributions to the market.

  • Car commercials
  • Fast food commercials
  • Insurance commercials
  • Beauty product commercials
  • Technology product commercials
  • Travel commercials
  • Retail store commercials
  • Beverage commercials
  • Pharmaceutical commercials
  • Financial services commercials

History

A concise historical narrative of NAICS Code 512110-04 covering global milestones and recent developments within the United States.

  • The "Commercials-Radio & Television" industry has a long and rich history worldwide. The first radio commercial aired in 1922, and the first television commercial aired in 1941. Since then, the industry has grown exponentially, with the introduction of color television in the 1950s and the rise of cable television in the 1980s. In recent years, the industry has seen a shift towards digital advertising, with the rise of social media and online streaming services. In the United States, the industry has been shaped by landmark events such as the introduction of the Federal Communications Commission in 1934 and the deregulation of the industry in the 1980s. Notable advancements in the industry include the development of high-definition television and the increasing use of data analytics to target specific audiences.