NAICS Code 512110-04 - Commercials-Radio & Television

Marketing Level - NAICS 8-Digit

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Total Companies

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NAICS Code 512110-04 Description (8-Digit)

Commercials-Radio & Television is a subdivision of the Motion Picture and Video Production industry that specializes in creating short advertisements for radio and television broadcasts. This industry involves the production of commercials that are designed to promote products, services, or brands to a wide audience. Commercials-Radio & Television companies work with clients to develop creative concepts, write scripts, cast actors, shoot and edit footage, and produce final versions of the commercials.

Hierarchy Navigation for NAICS Code 512110-04

Tools

Tools commonly used in the Commercials-Radio & Television industry for day-to-day tasks and operations.

  • Professional video cameras
  • Audio recording equipment
  • Lighting equipment
  • Editing software (e.g. Adobe Premiere, Final Cut Pro)
  • Special effects software (e.g. After Effects)
  • Green screens
  • Teleprompters
  • Boom microphones
  • Wireless microphones
  • Camera stabilizers (e.g. Steadicam)

Industry Examples of Commercials-Radio & Television

Common products and services typical of NAICS Code 512110-04, illustrating the main business activities and contributions to the market.

  • Car commercials
  • Fast food commercials
  • Insurance commercials
  • Beauty product commercials
  • Technology product commercials
  • Travel commercials
  • Retail store commercials
  • Beverage commercials
  • Pharmaceutical commercials
  • Financial services commercials

Certifications, Compliance and Licenses for NAICS Code 512110-04 - Commercials-Radio & Television

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Federal Communications Commission (FCC) License: A license required by the FCC for any business that operates a radio or television broadcast station. The license is issued after the business has demonstrated that it is qualified to operate the station in accordance with the FCC's technical and legal requirements.
  • Federal Aviation Administration (FAA) Part 107 Certification: A certification required by the FAA for commercial drone pilots. It allows the pilot to operate drones for commercial purposes, including filming for commercials.
  • Screen Actors Guild-American Federation Of Television and Radio Artists (SAG-AFTRA) Membership: A membership required for actors who want to work in commercials. It provides access to union jobs, benefits, and protections.
  • Occupational Safety and Health Administration (OSHA) Certification: A certification required for businesses that work with hazardous materials or in hazardous environments. It ensures that the business is following OSHA's safety regulations and guidelines.
  • Federal Trade Commission (FTC) Endorsement Guidelines Compliance: Guidelines that require businesses to disclose any material connections they have with endorsers, including payment or free products. This is important for commercials that feature endorsements from celebrities or influencers.

History

A concise historical narrative of NAICS Code 512110-04 covering global milestones and recent developments within the United States.

  • The "Commercials-Radio & Television" industry has a long and rich history worldwide. The first radio commercial aired in 1922, and the first television commercial aired in 1941. Since then, the industry has grown exponentially, with the introduction of color television in the 1950s and the rise of cable television in the 1980s. In recent years, the industry has seen a shift towards digital advertising, with the rise of social media and online streaming services. In the United States, the industry has been shaped by landmark events such as the introduction of the Federal Communications Commission in 1934 and the deregulation of the industry in the 1980s. Notable advancements in the industry include the development of high-definition television and the increasing use of data analytics to target specific audiences.

Future Outlook for Commercials-Radio & Television

The anticipated future trajectory of the NAICS 512110-04 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Commercials-Radio & Television industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for advertising on various platforms such as television, radio, and digital media. The rise of digital media has opened up new opportunities for the industry, as advertisers are now able to reach a wider audience through social media and other online platforms. Additionally, the industry is expected to benefit from the growth of the overall advertising industry, which is projected to continue to grow in the coming years. However, the industry may face challenges such as increased competition from other advertising mediums and the need to adapt to changing consumer preferences and behaviors.

Industry Innovations for NAICS Code 512110-04

Recent groundbreaking advancements and milestones in the Commercials-Radio & Television industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual Production: The use of virtual production techniques has revolutionized the Commercials-Radio & Television industry. This technology allows for the creation of realistic and immersive environments that can be used in commercials and other advertising content.
  • Interactive Ads: Interactive ads have become increasingly popular in recent years. These ads allow viewers to engage with the content and provide a more personalized experience.
  • Programmatic Advertising: Programmatic advertising has become a popular way for advertisers to reach their target audience. This technology uses algorithms to automate the buying and selling of advertising space, making it more efficient and cost-effective.
  • Branded Content: Branded content has become a popular way for advertisers to reach their target audience. This type of content is designed to be entertaining or informative, rather than overtly promotional.
  • Influencer Marketing: Influencer marketing has become a popular way for advertisers to reach younger audiences. This type of marketing involves partnering with social media influencers to promote products or services.

NAICS Code 512110-04 - Commercials-Radio & Television

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