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NAICS Code 459420-15 Description (8-Digit)

Greeting Cards (Retail) is a subdivision of the Gift, Novelty, and Souvenir Retailers industry that specializes in the sale of cards for various occasions. This industry involves the retail sale of greeting cards, including birthday cards, holiday cards, sympathy cards, and other special occasion cards. Greeting cards are typically sold in standalone stores, as well as in department stores, supermarkets, and other retail establishments. The industry also includes online retailers that specialize in the sale of greeting cards.

Hierarchy Navigation for NAICS Code 459420-15

Tools

Tools commonly used in the Greeting Cards (Retail) industry for day-to-day tasks and operations.

  • Point of sale (POS) systems
  • Barcode scanners
  • Credit card terminals
  • Inventory management software
  • Label printers
  • Pricing guns
  • Display racks
  • Card organizers
  • Shipping supplies
  • Social media management tools

Industry Examples of Greeting Cards (Retail)

Common products and services typical of NAICS Code 459420-15, illustrating the main business activities and contributions to the market.

  • Birthday cards
  • Holiday cards
  • Sympathy cards
  • Thank you cards
  • Wedding cards
  • Graduation cards
  • Baby shower cards
  • Anniversary cards
  • Congratulations cards
  • Get well soon cards

Certifications, Compliance and Licenses for NAICS Code 459420-15 - Greeting Cards (Retail)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Forest Stewardship Council (FSC) Certification: The FSC certification ensures that the paper used in the greeting cards is sourced from responsibly managed forests. The certification is provided by the Forest Stewardship Council.
  • Sustainable Forestry Initiative (SFI) Certification: The SFI certification ensures that the paper used in the greeting cards is sourced from responsible and sustainable forestry practices. The certification is provided by the Sustainable Forestry Initiative.
  • Green Seal Certification: The Green Seal certification ensures that the greeting cards are made from environmentally friendly materials and are produced using sustainable practices. The certification is provided by Green Seal.
  • Occupational Safety and Health Administration (OSHA) Certification: The OSHA certification ensures that the workplace is safe and healthy for employees. This certification is required for all businesses in the US. The certification is provided by the Occupational Safety and Health Administration.
  • Fair Trade Certification: The Fair Trade certification ensures that the greeting cards are produced in a socially and environmentally responsible manner. The certification is provided by Fair Trade USA.

History

A concise historical narrative of NAICS Code 459420-15 covering global milestones and recent developments within the United States.

  • The greeting card industry has a long history dating back to ancient China, where people exchanged messages of good will to celebrate the New Year. The first known Valentine's Day card was sent in the 15th century, and by the 19th century, the industry had taken off in Europe and the United States. In 1856, the first Christmas card was produced in England, and by the early 20th century, the industry had become a major force in the United States. In recent years, the industry has faced challenges due to the rise of digital communication, but it has adapted by offering personalized and unique cards that cannot be replicated online.

Future Outlook for Greeting Cards (Retail)

The anticipated future trajectory of the NAICS 459420-15 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Greeting Cards (Retail) industry in the USA is positive. The industry is expected to grow steadily in the coming years due to the increasing demand for personalized and unique greeting cards. The industry is also expected to benefit from the growing trend of e-commerce, which has made it easier for consumers to purchase greeting cards online. Additionally, the industry is expected to benefit from the increasing popularity of social media, which has made it easier for consumers to share and send greeting cards digitally. However, the industry may face challenges from the increasing competition from alternative forms of communication, such as email and text messaging. Overall, the Greeting Cards (Retail) industry is expected to continue to grow in the coming years, driven by the increasing demand for personalized and unique greeting cards.

Industry Innovations for NAICS Code 459420-15

Recent groundbreaking advancements and milestones in the Greeting Cards (Retail) industry, reflecting notable innovations that have reshaped its landscape.

  • Personalized Greeting Cards: Companies are now offering personalized greeting cards that allow customers to add their own photos and messages to the cards, making them more unique and special.
  • Eco-Friendly Greeting Cards: Companies are now offering eco-friendly greeting cards that are made from recycled materials and are biodegradable, appealing to environmentally conscious consumers.
  • Augmented Reality Greeting Cards: Companies are now offering greeting cards that use augmented reality technology to create interactive and engaging experiences for customers.
  • Pop-Up Greeting Cards: Companies are now offering pop-up greeting cards that feature intricate and detailed designs, making them more visually appealing and unique.
  • Greeting Card Subscriptions: Companies are now offering subscription services that allow customers to receive a new greeting card every month, appealing to customers who enjoy sending cards on a regular basis.

NAICS Code 459420-15 - Greeting Cards (Retail)

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