NAICS Code 459420-15 - Greeting Cards (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459420-15
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NAICS Code 459420-15 Description (8-Digit)

Greeting Cards (Retail) is a subdivision of the Gift, Novelty, and Souvenir Retailers industry that specializes in the sale of cards for various occasions. This industry involves the retail sale of greeting cards, including birthday cards, holiday cards, sympathy cards, and other special occasion cards. Greeting cards are typically sold in standalone stores, as well as in department stores, supermarkets, and other retail establishments. The industry also includes online retailers that specialize in the sale of greeting cards.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459420 page

Tools

Tools commonly used in the Greeting Cards (Retail) industry for day-to-day tasks and operations.

  • Point of sale (POS) systems
  • Barcode scanners
  • Credit card terminals
  • Inventory management software
  • Label printers
  • Pricing guns
  • Display racks
  • Card organizers
  • Shipping supplies
  • Social media management tools

Industry Examples of Greeting Cards (Retail)

Common products and services typical of NAICS Code 459420-15, illustrating the main business activities and contributions to the market.

  • Birthday cards
  • Holiday cards
  • Sympathy cards
  • Thank you cards
  • Wedding cards
  • Graduation cards
  • Baby shower cards
  • Anniversary cards
  • Congratulations cards
  • Get well soon cards

History

A concise historical narrative of NAICS Code 459420-15 covering global milestones and recent developments within the United States.

  • The greeting card industry has a long history dating back to ancient China, where people exchanged messages of good will to celebrate the New Year. The first known Valentine's Day card was sent in the 15th century, and by the 19th century, the industry had taken off in Europe and the United States. In 1856, the first Christmas card was produced in England, and by the early 20th century, the industry had become a major force in the United States. In recent years, the industry has faced challenges due to the rise of digital communication, but it has adapted by offering personalized and unique cards that cannot be replicated online.