NAICS Code 459420-12 - Gift Baskets & Parcels (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459420-12
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NAICS Code 459420-12 Description (8-Digit)

Gift Baskets & Parcels (Retail) is a specialized industry that involves the creation and sale of gift baskets and parcels for various occasions. These baskets and parcels are typically filled with a variety of items such as food, beverages, and small gifts, and are often customized to suit the preferences of the recipient. This industry is highly competitive and requires a great deal of creativity and attention to detail in order to stand out in the market.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459420 page

Tools

Tools commonly used in the Gift Baskets & Parcels (Retail) industry for day-to-day tasks and operations.

  • Basket weaving supplies
  • Shredded paper filler
  • Cellophane wrap
  • Ribbon and bows
  • Gift tags and labels
  • Scissors and cutting tools
  • Glue guns and adhesives
  • Decorative items such as flowers, ornaments, and figurines
  • Food and beverage items such as chocolates, wine, and gourmet snacks
  • Packaging materials such as boxes, crates, and shipping supplies

Industry Examples of Gift Baskets & Parcels (Retail)

Common products and services typical of NAICS Code 459420-12, illustrating the main business activities and contributions to the market.

  • Birthday gift baskets
  • Holiday gift baskets
  • Corporate gift baskets
  • Baby shower gift baskets
  • Get well soon gift baskets
  • Thank you gift baskets
  • Housewarming gift baskets
  • Wedding gift baskets
  • Graduation gift baskets
  • Sympathy gift baskets

History

A concise historical narrative of NAICS Code 459420-12 covering global milestones and recent developments within the United States.

  • The gift basket industry has been around for centuries, with the first recorded use of gift baskets dating back to ancient Egypt. The baskets were used to carry food and other goods, and they were often given as gifts to show appreciation or to celebrate special occasions. In the United States, the gift basket industry began to take off in the 1930s, with companies like Harry & David and Hickory Farms leading the way. These companies offered high-quality food products in attractive baskets, and they quickly became popular gifts for holidays and other special occasions. In recent years, the gift basket industry has expanded to include a wide range of products, from gourmet foods to spa products to toys and games. Today, gift baskets are a popular way to show appreciation, celebrate special occasions, and express sympathy or condolences.