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NAICS Code 459120-41 Description (8-Digit)

Toys-Specialty (Retail) is a subdivision of the Hobby, Toy, and Game Retailers industry that specializes in selling unique and specialized toys. This industry involves the retail sale of toys that are not commonly found in big-box stores. Toys-Specialty (Retail) stores offer a wide range of products that cater to specific interests and hobbies. These stores often have a niche market and offer products that are not easily found elsewhere. The industry is highly competitive, and stores must keep up with the latest trends and products to remain relevant.

Hierarchy Navigation for NAICS Code 459120-41

Parent Code (less specific)

Tools

Tools commonly used in the Toys-Specialty (Retail) industry for day-to-day tasks and operations.

  • Specialty toy catalogs
  • Online marketplaces
  • Social media platforms
  • Specialty toy trade shows
  • 3D printers
  • Laser cutters
  • Vinyl cutters
  • Heat press machines
  • Embroidery machines
  • Sewing machines

Industry Examples of Toys-Specialty (Retail)

Common products and services typical of NAICS Code 459120-41, illustrating the main business activities and contributions to the market.

  • Educational toys
  • Collectible figurines
  • Board games
  • Puzzles
  • Science kits
  • Model kits
  • Dolls and action figures
  • Remote control vehicles
  • Building sets
  • Outdoor toys

Certifications, Compliance and Licenses for NAICS Code 459120-41 - Toys-Specialty (Retail)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • ASTM F963: This certification is required for toys sold in the US and ensures that the toys meet safety standards set by the American Society for Testing and Materials. The certification covers various aspects of toy safety, including mechanical, physical, and flammability hazards. The certification is provided by the ASTM International organization.
  • Consumer Product Safety Improvement Act (CPSIA): This act requires that all toys sold in the US meet certain safety standards, including limits on lead and phthalates content. The act also requires that toys be tested by a third-party laboratory before they can be sold. The act is enforced by the US Consumer Product Safety Commission.
  • Children's Online Privacy Protection Act (COPPA): This act requires that websites and online services that collect personal information from children under 13 obtain parental consent before doing so. The act is enforced by the Federal Trade Commission.
  • Toy Industry Association (TIA) Certification: This certification is provided by the Toy Industry Association and ensures that toys meet certain safety standards. The certification covers various aspects of toy safety, including mechanical, physical, and flammability hazards.
  • Occupational Safety and Health Administration (OSHA) Regulations: These regulations cover workplace safety and health and may apply to toy retailers that have employees. The regulations cover various aspects of workplace safety, including hazard communication, personal protective equipment, and recordkeeping.

History

A concise historical narrative of NAICS Code 459120-41 covering global milestones and recent developments within the United States.

  • The "Toys-Specialty (Retail)" industry has a long and rich history worldwide. The first recorded toy was a doll made of stone, clay, and wood, dating back to 2000 BCE in ancient Egypt. In the 19th century, the industrial revolution brought mass production of toys, making them more affordable and accessible to the general public. The 20th century saw the rise of iconic toys such as Barbie, Lego, and Transformers, which became cultural phenomena. In recent years, the industry has been impacted by the rise of digital toys and video games, but traditional toys such as board games and action figures remain popular. In the United States, the industry has faced challenges such as the closure of major toy retailers like Toys "R" Us, but has also seen growth in online sales and niche specialty stores catering to specific interests and age groups.

Future Outlook for Toys-Specialty (Retail)

The anticipated future trajectory of the NAICS 459120-41 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Toys-Specialty (Retail) industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for toys and games. The rise in disposable income and the growing popularity of online shopping are also expected to contribute to the growth of the industry. However, the industry is facing challenges due to the COVID-19 pandemic, which has led to supply chain disruptions and reduced consumer spending. Despite these challenges, the industry is expected to recover and continue to grow in the long term.

Industry Innovations for NAICS Code 459120-41

Recent groundbreaking advancements and milestones in the Toys-Specialty (Retail) industry, reflecting notable innovations that have reshaped its landscape.

  • Augmented Reality Toys: With the increasing popularity of augmented reality technology, many toy companies are now incorporating it into their products. Augmented reality toys provide an interactive and immersive experience for children, making them more engaging and educational. For example, the Merge Cube is an augmented reality toy that allows children to explore and learn about science, technology, engineering, and math (STEM) concepts.
  • STEM Toys: STEM toys are designed to teach children about science, technology, engineering, and math in a fun and engaging way. These toys are becoming increasingly popular as parents and educators recognize the importance of STEM education. For example, the LittleBits Gizmos & Gadgets Kit is a STEM toy that allows children to build and program their own inventions.
  • Eco-Friendly Toys: With the growing concern about the environment, many toy companies are now producing eco-friendly toys. These toys are made from sustainable materials and are designed to be recyclable or biodegradable. For example, the Green Toys Ferry Boat is made from recycled plastic and is designed to be environmentally friendly.
  • Subscription Boxes: Subscription boxes are becoming increasingly popular in the toy industry. These boxes contain a selection of toys and games that are delivered to the customer's doorstep on a regular basis. Subscription boxes provide a convenient and cost-effective way for parents to keep their children entertained and engaged. For example, the KiwiCo subscription box provides age-appropriate STEM projects for children.
  • Interactive Toys: Interactive toys are designed to respond to a child's actions, making them more engaging and entertaining. These toys use sensors and other technology to provide a realistic and interactive experience. For example, the FurReal Friends StarLily, My Magical Unicorn is an interactive toy that responds to touch and sound, providing a lifelike experience for children.

NAICS Code 459120-41 - Toys-Specialty (Retail)

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