NAICS Code 459120-12 - Crafts (Retail)

Marketing Level - NAICS 8-Digit

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NAICS Code 459120-12 Description (8-Digit)

Crafts (Retail) is a subdivision of the Hobby, Toy, and Game Retailers industry that involves the sale of various handmade items and materials used for crafting. This industry includes the retail sale of products such as knitting and crocheting supplies, scrapbooking materials, beads, and other crafting tools. Crafts (Retail) stores offer a wide range of products that cater to the needs of hobbyists, artists, and DIY enthusiasts.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459120 page

Tools

Tools commonly used in the Crafts (Retail) industry for day-to-day tasks and operations.

  • Sewing machine
  • Knitting needles
  • Crochet hooks
  • Scissors
  • Glue gun
  • Paint brushes
  • Cutting mat
  • Embroidery hoop
  • Quilting ruler
  • Paper cutter
  • Heat gun
  • Jewelry pliers
  • Stencils
  • Rubber stamps
  • Cricut machine
  • Wood burning tool
  • Pottery wheel
  • Loom
  • Airbrush kit

Industry Examples of Crafts (Retail)

Common products and services typical of NAICS Code 459120-12, illustrating the main business activities and contributions to the market.

  • Scrapbooking materials
  • Beading supplies
  • Yarn and knitting supplies
  • Painting supplies
  • Sewing supplies
  • Candle making supplies
  • Soap making supplies
  • Jewelry making supplies
  • Paper crafting supplies
  • Woodworking supplies
  • Floral arranging supplies
  • Needlepoint and cross-stitch supplies
  • Quilting supplies
  • Polymer clay and sculpting supplies
  • Calligraphy supplies
  • Embroidery supplies
  • Glass blowing supplies
  • Leatherworking supplies
  • Ceramics and pottery supplies

History

A concise historical narrative of NAICS Code 459120-12 covering global milestones and recent developments within the United States.

  • The "Crafts (Retail)" industry has a long and rich history worldwide, dating back to ancient civilizations. In ancient Egypt, for example, craftspeople created intricate pottery, jewelry, and textiles. During the Middle Ages, craftspeople in Europe produced tapestries, stained glass, and illuminated manuscripts. In the United States, the Arts and Crafts movement of the late 19th and early 20th centuries popularized handmade goods and inspired the creation of craft fairs and markets. In recent years, the rise of online marketplaces like Etsy has made it easier than ever for crafters to sell their wares to a global audience. In the United States, the "Crafts (Retail)" industry has experienced significant growth in recent years. According to the National Retail Federation, the industry generated $44 billion in sales in 2019, up from $30 billion in 2011. This growth can be attributed to a number of factors, including the popularity of DIY culture, the rise of online marketplaces, and the increasing demand for unique, handmade goods. Despite the challenges posed by the COVID-19 pandemic, the industry has continued to thrive, with many crafters pivoting to online sales and virtual events.