NAICS Code 459120-11 - Craft Supplies (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459120-11
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NAICS Code 459120-11 Description (8-Digit)

Craft Supplies (Retail) is a subdivision of the Hobby, Toy, and Game Retailers industry that specializes in selling materials and tools for various crafting activities. This industry involves the retail sale of a wide range of craft supplies, including but not limited to paper, paint, fabric, yarn, beads, and other decorative items. Craft Supplies (Retail) stores cater to a diverse customer base, including hobbyists, artists, DIY enthusiasts, and educators.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459120 page

Tools

Tools commonly used in the Craft Supplies (Retail) industry for day-to-day tasks and operations.

  • Cutting machines (e.g. Cricut, Silhouette)
  • Heat press machines
  • Sewing machines
  • Embroidery machines
  • Knitting needles and crochet hooks
  • Paint brushes and palette knives
  • Hot glue guns
  • Scissors and rotary cutters
  • Stencils and stamps
  • Jewelry pliers and wire cutters

Industry Examples of Craft Supplies (Retail)

Common products and services typical of NAICS Code 459120-11, illustrating the main business activities and contributions to the market.

  • Scrapbooking supplies
  • Painting supplies
  • Sewing and quilting supplies
  • Knitting and crochet supplies
  • Jewelry making supplies
  • Candle making supplies
  • Soap making supplies
  • Paper crafting supplies
  • Floral arranging supplies
  • Woodworking supplies

History

A concise historical narrative of NAICS Code 459120-11 covering global milestones and recent developments within the United States.

  • The "Craft Supplies (Retail)" industry has a long history dating back to ancient times when people used natural materials such as wood, stone, and clay to create functional and decorative objects. In the Middle Ages, the guild system emerged, and artisans specialized in specific crafts such as weaving, pottery, and metalworking. The Industrial Revolution brought mass production, and the availability of affordable materials and tools allowed people to create their own crafts at home. In recent years, the rise of online marketplaces and social media platforms has enabled crafters to sell their products directly to consumers, and the industry has seen a surge in interest and demand. In the United States, the craft industry experienced significant growth in the 1960s and 1970s, fueled by the counterculture movement and the desire for handmade and unique items. The popularity of crafts continued to grow in the 1980s and 1990s, with the emergence of scrapbooking, rubber stamping, and other paper crafts. The 2000s saw the rise of digital crafting, with the advent of electronic cutting machines and design software. Today, the craft industry is a multi-billion dollar market, with a wide range of products and techniques available to consumers.