NAICS Code 459110-71 - Wave Runners (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459110-71
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NAICS Code 459110-71 Description (8-Digit)

Wave Runners (Retail) is a subdivision of the Sporting Goods Retailers industry that specializes in the sale of personal watercraft, also known as wave runners. This industry involves the retail of new and used wave runners, as well as related accessories and parts. Wave runners are small, motorized watercraft that are designed for recreational use and can be used for a variety of water activities, such as racing, fishing, and cruising.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459110 page

Tools

Tools commonly used in the Wave Runners (Retail) industry for day-to-day tasks and operations.

  • Personal watercraft trailers
  • Life jackets
  • Wetsuits
  • Wakeboards
  • Water skis
  • Tow ropes
  • Anchors
  • Dock lines
  • Fenders
  • GPS navigation systems
  • Marine radios
  • Fuel stabilizers
  • Oil extractors
  • Battery chargers
  • Spark plug wrenches
  • Impeller removal tools
  • Jet pump rebuild kits
  • Hull cleaners
  • Wax and polish

Industry Examples of Wave Runners (Retail)

Common products and services typical of NAICS Code 459110-71, illustrating the main business activities and contributions to the market.

  • Wave runners for fishing
  • Wave runners for racing
  • Wave runners for cruising
  • Wave runners for towing
  • Wave runners for exploring
  • Wave runners for family fun
  • Wave runners for water sports
  • Wave runners for adventure
  • Wave runners for thrill seekers
  • Wave runners for beginners

History

A concise historical narrative of NAICS Code 459110-71 covering global milestones and recent developments within the United States.

  • The Wave Runners (Retail) industry has a relatively short history, with the first personal watercraft (PWC) being introduced in the 1960s. Kawasaki was the first company to produce a PWC, the Jet Ski, in 1972. Yamaha followed suit in 1986 with the WaveRunner, which became the industry standard. In the 1990s, the industry experienced a boom, with sales of PWCs reaching over 200,000 units in 1995. However, the industry was hit hard by the recession in the late 2000s, with sales dropping to around 50,000 units in 2010. In recent years, the industry has seen a resurgence, with sales increasing to over 70,000 units in 2019. In the United States, the Wave Runners (Retail) industry has a similar history to the global industry. The first PWCs were introduced in the 1960s, and the industry experienced a boom in the 1990s. However, the industry was hit hard by the recession in the late 2000s, with sales dropping to around 20,000 units in 2010. In recent years, the industry has seen a resurgence, with sales increasing to over 30,000 units in 2019. The industry has also seen advancements in technology, with manufacturers introducing new features such as electronic throttle control and intelligent brake and reverse systems.