NAICS Code 458110-61 - Swimwear & Accessories (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 458110-61
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NAICS Code 458110-61 Description (8-Digit)

The Swimwear & Accessories (Retail) industry involves the sale of swimwear and related accessories to consumers through physical retail stores or online platforms. This industry caters to individuals of all ages and genders who are looking for swimwear for recreational or competitive purposes. The industry includes a wide range of products such as swimsuits, bikinis, board shorts, rash guards, swim caps, goggles, flip flops, and beach bags. The industry is highly seasonal, with peak demand during the summer months.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 458110 page

Tools

Tools commonly used in the Swimwear & Accessories (Retail) industry for day-to-day tasks and operations.

  • Point of Sale (POS) systems
  • Inventory management software
  • E-commerce platforms
  • Social media management tools
  • Customer relationship management (CRM) software
  • Email marketing software
  • Analytics tools for tracking website traffic and sales
  • Shipping and logistics software
  • Payment processing systems
  • Visual merchandising tools for in-store displays

Industry Examples of Swimwear & Accessories (Retail)

Common products and services typical of NAICS Code 458110-61, illustrating the main business activities and contributions to the market.

  • Swimsuits
  • Bikinis
  • Board shorts
  • Rash guards
  • Swim caps
  • Goggles
  • Flip flops
  • Beach bags
  • Cover-ups
  • Sun hats
  • Sunglasses
  • Beach towels
  • Water shoes
  • Snorkeling gear
  • Pool toys
  • Wetsuits
  • Swim diapers
  • Swim training aids
  • Beach chairs

History

A concise historical narrative of NAICS Code 458110-61 covering global milestones and recent developments within the United States.

  • The history of the Swimwear & Accessories (Retail) industry dates back to the early 1900s when swimwear started to become more popular as a leisure activity. In the 1920s, swimwear started to become more fashionable, and the first swimsuit competition was held in 1921 in Atlantic City, New Jersey. In the 1930s, swimwear started to become more streamlined and form-fitting, and the bikini was invented in 1946. In the 1950s, swimwear became more colorful and playful, and the first Sports Illustrated Swimsuit Issue was published in 1964. In recent history, the Swimwear & Accessories (Retail) industry has seen an increase in demand for sustainable and eco-friendly swimwear, as well as a rise in popularity of swimwear with built-in UV protection.