NAICS Code 458110-45 - Underwear (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 458110-45
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NAICS Code 458110-45 Description (8-Digit)

The Underwear (Retail) industry involves the sale of undergarments for men, women, and children. This includes a wide range of products such as bras, panties, boxers, briefs, thongs, and shapewear. Underwear is an essential part of daily wear and is often purchased for comfort, support, and style. The industry caters to a diverse range of customers, from those seeking basic and functional undergarments to those looking for high-end designer lingerie.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 458110 page

Tools

Tools commonly used in the Underwear (Retail) industry for day-to-day tasks and operations.

  • Bra sizing tape measure
  • Panty sizing chart
  • Lingerie wash bags
  • Underwear hangers
  • Fabric shaver
  • Lint roller
  • Sewing machine
  • Serger machine
  • Heat press machine
  • Embroidery machine
  • Tagging gun
  • Barcode scanner
  • Point of sale system
  • Inventory management software
  • Customer relationship management software
  • Social media management tools
  • Email marketing software
  • Google Analytics
  • Search engine optimization tools

Industry Examples of Underwear (Retail)

Common products and services typical of NAICS Code 458110-45, illustrating the main business activities and contributions to the market.

  • Women's bras
  • Men's boxers
  • Women's panties
  • Men's briefs
  • Shapewear
  • Sports bras
  • Maternity underwear
  • Children's underwear
  • Thermal underwear
  • Lingerie sets

History

A concise historical narrative of NAICS Code 458110-45 covering global milestones and recent developments within the United States.

  • The history of the Underwear (Retail) industry dates back to ancient times when loincloths were worn by men and women. The first modern underwear was invented in the 19th century, and it was made of cotton. In the 20th century, the industry saw significant advancements, including the introduction of synthetic materials such as nylon and spandex. The 1960s saw the rise of the feminist movement, which led to the introduction of women's underwear that was more comfortable and practical. In recent years, the industry has seen a shift towards eco-friendly and sustainable materials, as well as a focus on inclusivity and diversity in sizing and styles. In the United States, the Underwear (Retail) industry has a long history, with the first department store opening in the mid-19th century. The 20th century saw the rise of mass-produced underwear, with companies such as Hanes and Fruit of the Loom becoming household names. In the 21st century, the industry has seen a shift towards online sales, with e-commerce giants such as Amazon and Walmart dominating the market. The industry has also seen a focus on innovation, with companies introducing new materials and technologies to improve comfort and fit. Overall, the Underwear (Retail) industry has a rich history of innovation and adaptation to changing consumer needs and preferences.