NAICS Code 455219-15 - Online Retailers & Marketplaces
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NAICS Code 455219-15 Description (8-Digit)
Hierarchy Navigation for NAICS Code 455219-15
Parent Code (less specific)
Tools
Tools commonly used in the Online Retailers & Marketplaces industry for day-to-day tasks and operations.
- E-commerce platforms (e.g. Shopify, WooCommerce)
- Payment gateways (e.g. PayPal, Stripe)
- Inventory management software (e.g. TradeGecko, Skubana)
- Shipping and logistics software (e.g. ShipStation, Shippo)
- Customer relationship management (CRM) software (e.g. HubSpot, Salesforce)
- Email marketing software (e.g. Mailchimp, Klaviyo)
- Social media management tools (e.g. Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g. SEMrush, Ahrefs)
- Analytics tools (e.g. Google Analytics, Mixpanel)
- Chatbots and live chat software (e.g. Intercom, Zendesk)
Industry Examples of Online Retailers & Marketplaces
Common products and services typical of NAICS Code 455219-15, illustrating the main business activities and contributions to the market.
- Online clothing retailers
- Online electronics retailers
- Online home goods retailers
- Online beauty and personal care retailers
- Online pet supply retailers
- Online grocery marketplaces
- Online bookstores
- Online furniture retailers
- Online toy and game retailers
- Online sports and outdoor retailers
Certifications, Compliance and Licenses for NAICS Code 455219-15 - Online Retailers & Marketplaces
The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.
- PCI DSS: The Payment Card Industry Data Security Standard is a set of security standards designed to ensure that all companies that accept, process, store or transmit credit card information maintain a secure environment. The standard is maintained by the Payment Card Industry Security Standards Council.
- SOC 2: Service Organization Control 2 is an auditing procedure that ensures that a service provider securely manages data to protect the interests of the organization and the privacy of its clients. The standard is maintained by the American Institute of Certified Public Accountants.
- ISO 27001: The International Organization for Standardization 27001 is a standard that outlines the requirements for an information security management system (ISMS). The standard is designed to help organizations manage the security of their information assets.
- GDPR: The General Data Protection Regulation is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area. It also addresses the export of personal data outside the EU and EEA.
- CCPA: The California Consumer Privacy Act is a privacy law that went into effect on January 1, 2020. It grants California consumers the right to know what personal information is being collected about them, the right to request that their personal information be deleted, and the right to opt-out of the sale of their personal information.
History
A concise historical narrative of NAICS Code 455219-15 covering global milestones and recent developments within the United States.
- The "Online Retailers & Marketplaces" industry has its roots in the early days of the internet when companies like Amazon and eBay emerged as pioneers in the field. Amazon was founded in 1994 as an online bookstore and quickly expanded to offer a wide range of products. eBay was founded in 1995 as an online auction site and became a popular platform for individuals and small businesses to sell goods. Over the years, the industry has grown and evolved, with new players entering the market and existing companies expanding their offerings. In recent years, the rise of mobile devices and social media has further transformed the industry, with companies like Instagram and Pinterest launching shopping features that allow users to buy products directly from their platforms. In the United States, the "Online Retailers & Marketplaces" industry has experienced significant growth in recent years. According to the U.S. Census Bureau, e-commerce sales in the United States increased from $390 billion in 2016 to $601 billion in 2019. This growth has been driven by a number of factors, including the increasing popularity of online shopping, the rise of mobile devices, and the convenience of home delivery. In addition, the COVID-19 pandemic has accelerated the shift to online shopping, as consumers have been forced to stay home and avoid in-person shopping. As a result, many retailers have ramped up their online offerings, and new players have entered the market to meet the growing demand for online shopping.
Future Outlook for Online Retailers & Marketplaces
The anticipated future trajectory of the NAICS 455219-15 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.
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Growth Prediction: Growing
The future outlook for the Online Retailers & Marketplaces industry in the USA is positive. The industry is expected to continue its growth trajectory due to the increasing number of consumers who prefer online shopping. The COVID-19 pandemic has accelerated the shift towards e-commerce, and this trend is expected to continue even after the pandemic. The industry is also expected to benefit from the increasing use of mobile devices for online shopping. However, the industry may face challenges such as intense competition, cybersecurity threats, and changing consumer preferences. Overall, the industry is expected to grow steadily in the coming years.
Industry Innovations for NAICS Code 455219-15
Recent groundbreaking advancements and milestones in the Online Retailers & Marketplaces industry, reflecting notable innovations that have reshaped its landscape.
- Amazon launched Amazon Go, a cashierless convenience store that uses computer vision and sensors to track what customers take off the shelves and charges them automatically.
- Walmart introduced Walmart+, a subscription service that offers free delivery, discounts on fuel, and other benefits to its members.
- Shopify launched Shop, a mobile app that allows customers to browse and buy products from independent businesses.
- EBay introduced a new feature called Image Search, which allows customers to take a photo of an item and find similar items on eBay.
- Etsy launched a new service called Etsy Studio, which offers a wide range of craft supplies to its customers.
- Wayfair introduced Way Day, a shopping event that offers discounts on thousands of products.
- Alibaba launched Tmall Global, a platform that allows international brands to sell their products to Chinese consumers.
- Target introduced Drive Up, a service that allows customers to order online and pick up their purchases without leaving their cars.
- Best Buy launched Curbside Pickup, a service that allows customers to order online and pick up their purchases without leaving their cars.
- Zulily introduced a new feature called Personalization, which offers customized product recommendations to its customers based on their browsing and purchase history.
- Chewy launched Autoship, a subscription service that delivers pet food and supplies to its customers on a regular schedule.
- Instacart introduced Instacart Express, a subscription service that offers free delivery and other benefits to its members.
- Grubhub launched Grubhub+, a subscription service that offers free delivery and other benefits to its members.
- Postmates introduced Postmates Unlimited, a subscription service that offers free delivery and other benefits to its members.
- DoorDash launched DashPass, a subscription service that offers free delivery and other benefits to its members.
- Uber Eats introduced Uber Eats Pass, a subscription service that offers free delivery and other benefits to its members.
- Google introduced Google Shopping, a platform that allows customers to browse and buy products from various retailers.
- Facebook launched Facebook Shops, a platform that allows businesses to create online stores on Facebook and Instagram.
- TikTok introduced TikTok Shopping, a feature that allows businesses to sell products directly on the TikTok app.
- Pinterest introduced Pinterest Shop, a feature that allows businesses to sell products directly on the Pinterest app.
NAICS Code 455219-15 - Online Retailers & Marketplaces
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