NAICS Code 449210-63 - Video Games (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 449210-63
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NAICS Code 449210-63 Description (8-Digit)

The Video Games (Retail) industry involves the sale of video games and related accessories through physical retail stores. This industry includes both new and used video games for various gaming consoles, such as PlayStation, Xbox, and Nintendo. The industry also includes the sale of gaming accessories, such as controllers, headsets, and charging docks. The industry is highly competitive, with major players including GameStop, Best Buy, and Walmart.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 449210 page

Tools

Tools commonly used in the Video Games (Retail) industry for day-to-day tasks and operations.

  • Point of Sale (POS) systems
  • Inventory management software
  • Barcode scanners
  • Cash registers
  • Security cameras and alarms
  • Customer relationship management (CRM) software
  • Social media management tools
  • Email marketing software
  • Data analytics tools
  • Online marketplace platforms

Industry Examples of Video Games (Retail)

Common products and services typical of NAICS Code 449210-63, illustrating the main business activities and contributions to the market.

  • Console video games
  • PC video games
  • Virtual reality (VR) games
  • Gaming controllers
  • Headsets
  • Charging docks
  • Gaming chairs
  • Gaming keyboards
  • Gaming mice
  • Gaming monitors

History

A concise historical narrative of NAICS Code 449210-63 covering global milestones and recent developments within the United States.

  • The video game industry has come a long way since its inception in the 1950s. The first video game was created in 1958 by physicist William Higinbotham, and it was a simple tennis game that was played on an oscilloscope. In the 1970s, the first home video game console, the Magnavox Odyssey, was released. The 1980s saw the rise of arcade games, with classics like Pac-Man and Space Invaders becoming household names. The 1990s saw the introduction of 3D graphics and the rise of home consoles like the Nintendo Entertainment System and the Sega Genesis. In the 2000s, online gaming became more prevalent, and mobile gaming became a major force in the industry. In recent history, the video game industry has seen significant growth in the United States. In 2019, the industry generated $35.4 billion in revenue, up from $30.4 billion in 2016. The rise of esports has also contributed to the growth of the industry, with major tournaments like the League of Legends World Championship and The International Dota 2 Championship offering multi-million dollar prize pools. The COVID-19 pandemic has also had a significant impact on the industry, with many people turning to video games as a form of entertainment while stuck at home. Overall, the video game industry has come a long way since its inception, and it shows no signs of slowing down anytime soon.