NAICS Code 445110-09 - Grocery Pickup-Curbside (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 445110-09
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NAICS Code 445110-09 Description (8-Digit)

Grocery Pickup-Curbside (Retail) is a subdivision of the Supermarkets and Other Grocery Retailers (except Convenience Retailers) industry. This service allows customers to order groceries online or through a mobile app and pick them up at a designated time and location without leaving their car. This service is becoming increasingly popular due to its convenience and time-saving benefits.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 445110 page

Tools

Tools commonly used in the Grocery Pickup-Curbside (Retail) industry for day-to-day tasks and operations.

  • Online ordering platform
  • Mobile app
  • Inventory management software
  • Customer relationship management software
  • Point of sale system
  • Barcode scanner
  • Handheld device for order picking
  • Refrigerated storage units
  • Delivery vehicles
  • GPS tracking system

Industry Examples of Grocery Pickup-Curbside (Retail)

Common products and services typical of NAICS Code 445110-09, illustrating the main business activities and contributions to the market.

  • Grocery pickup at Walmart
  • Kroger curbside pickup
  • Target Drive Up
  • H-E-B Curbside
  • Meijer Curbside
  • Publix Curbside Pickup
  • Safeway Drive Up & Go
  • Albertsons Drive Up & Go
  • Hy-Vee Aisles Online
  • Giant Eagle Curbside Express

History

A concise historical narrative of NAICS Code 445110-09 covering global milestones and recent developments within the United States.

  • The "Grocery Pickup-Curbside (Retail)" industry has its roots in the early 2000s when online grocery shopping started gaining popularity. However, it was not until the mid-2010s that the industry started to take off. In 2013, Walmart launched its grocery pickup service, followed by Kroger in 2014. In 2015, Amazon launched AmazonFresh Pickup, and in 2016, it launched Amazon Go, a cashierless grocery store. In recent years, the COVID-19 pandemic has accelerated the growth of the industry as consumers have turned to online grocery shopping to avoid crowded stores and reduce the risk of infection. In the United States, the "Grocery Pickup-Curbside (Retail)" industry has seen significant growth in recent years. According to a report by Brick Meets Click, the industry grew by 300% in 2020, with sales reaching $6.6 billion in November 2020. The COVID-19 pandemic has been a major driver of this growth, as consumers have turned to online grocery shopping to avoid crowded stores and reduce the risk of infection. In response, retailers have expanded their pickup and delivery services, with many offering contactless options to further reduce the risk of infection. Overall, the industry has seen rapid growth in recent years, and this trend is expected to continue in the coming years.