NAICS Code 424210-12 - Perfume (Wholesale)

Marketing Level - NAICS 8-Digit

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NAICS CODE 424210-12
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NAICS Code 424210-12 Description (8-Digit)

The Perfume (Wholesale) industry involves the distribution of fragrances and scents to retailers, department stores, and other businesses. This industry is responsible for providing a wide range of perfumes, colognes, and other fragrances to meet the demands of consumers. Perfume wholesalers purchase products from manufacturers and distribute them to retailers at a markup. They also provide marketing and promotional materials to retailers to help increase sales.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 424210 page

Tools

Tools commonly used in the Perfume (Wholesale) industry for day-to-day tasks and operations.

  • Fragrance testing strips
  • Scented candles
  • Perfume bottles and atomizers
  • Pipettes and droppers
  • Mixing bowls and spoons
  • Digital scales
  • Label makers
  • Packaging materials (boxes, bubble wrap, etc.)
  • Shipping supplies (envelopes, tape, etc.)
  • Point of sale systems

Industry Examples of Perfume (Wholesale)

Common products and services typical of NAICS Code 424210-12, illustrating the main business activities and contributions to the market.

  • Designer fragrances
  • Natural and organic perfumes
  • Celebrity-endorsed scents
  • Unisex fragrances
  • Seasonal scents (e.g. holiday-themed perfumes)
  • Niche fragrances
  • Luxury perfumes
  • Affordable perfumes
  • Classic fragrances
  • Limited edition scents

History

A concise historical narrative of NAICS Code 424210-12 covering global milestones and recent developments within the United States.

  • The perfume industry has a long and rich history dating back to ancient times. The Egyptians were known to use fragrances in religious ceremonies and for personal grooming, while the Greeks and Romans used perfumes for medicinal purposes. During the Middle Ages, perfumes were used to mask unpleasant odors and to ward off disease. In the 18th century, the French became the leaders in the perfume industry, with the creation of fragrances such as Chanel No. 5 and Guerlain's Shalimar. In the United States, the perfume industry began to flourish in the early 20th century, with the establishment of companies such as Elizabeth Arden and Estée Lauder. In recent years, the industry has seen a rise in niche and artisanal fragrances, as well as an increased focus on sustainability and natural ingredients.