NAICS Code 424120-12 - Greeting Cards (Wholesale)

Marketing Level - NAICS 8-Digit

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NAICS CODE 424120-12
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Looking for more companies? See NAICS 424120 - Stationery and Office Supplies Merchant Wholesalers - 1,492 companies, 9,356 emails.

NAICS Code 424120-12 Description (8-Digit)

Greeting Cards (Wholesale) is a subdivision of the Stationery and Office Supplies Merchant Wholesalers industry that involves the wholesale distribution of greeting cards. These cards are designed for various occasions such as birthdays, weddings, anniversaries, holidays, and other special events. The industry includes a wide range of products such as traditional paper cards, electronic cards, and personalized cards. Greeting Cards (Wholesale) companies purchase these products from manufacturers and distribute them to retailers, supermarkets, and other businesses that sell greeting cards to consumers.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 424120 page

Tools

Tools commonly used in the Greeting Cards (Wholesale) industry for day-to-day tasks and operations.

  • Card displays
  • Card racks
  • Card spinners
  • Card stands
  • Card holders
  • Card organizers
  • Card boxes
  • Card sleeves
  • Card bags
  • Card envelopes
  • Card cutters
  • Card printers
  • Card embossers
  • Card laminators
  • Card scanners
  • Card software
  • Card design tools
  • Card stock
  • Cardboard cutters
  • Cardboard boxes

Industry Examples of Greeting Cards (Wholesale)

Common products and services typical of NAICS Code 424120-12, illustrating the main business activities and contributions to the market.

  • Birthday cards
  • Wedding cards
  • Anniversary cards
  • Holiday cards
  • Thank you cards
  • Congratulations cards
  • Sympathy cards
  • Get well soon cards
  • Graduation cards
  • Baby shower cards
  • Retirement cards
  • Friendship cards
  • Love cards
  • Thinking of you cards
  • Religious cards
  • Humorous cards
  • Inspirational cards
  • Pet cards
  • Nature cards
  • Sports cards

History

A concise historical narrative of NAICS Code 424120-12 covering global milestones and recent developments within the United States.

  • The greeting card industry has a long history dating back to ancient China, where people exchanged messages of good will to celebrate the New Year. The first known Valentine's Day card was sent in the 15th century, and by the 19th century, the practice of sending greeting cards had become widespread in Europe and the United States. In the early 20th century, advancements in printing technology made it possible to mass-produce cards, and the industry grew rapidly. In recent years, the rise of digital communication has led to a decline in the demand for physical greeting cards, but the industry has adapted by offering personalized and high-quality products that cannot be replicated digitally. In the United States, the greeting card industry has a rich history that dates back to the early 1900s. The industry grew rapidly in the mid-20th century, with companies like Hallmark and American Greetings dominating the market. In the 21st century, the industry has faced challenges due to the rise of digital communication, but it has adapted by offering new products and services, such as personalized cards and online ordering. Despite these challenges, the industry remains an important part of the American economy, with millions of cards sold each year.