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NAICS Code 424120-12 Description (8-Digit)

Greeting Cards (Wholesale) is a subdivision of the Stationery and Office Supplies Merchant Wholesalers industry that involves the wholesale distribution of greeting cards. These cards are designed for various occasions such as birthdays, weddings, anniversaries, holidays, and other special events. The industry includes a wide range of products such as traditional paper cards, electronic cards, and personalized cards. Greeting Cards (Wholesale) companies purchase these products from manufacturers and distribute them to retailers, supermarkets, and other businesses that sell greeting cards to consumers.

Hierarchy Navigation for NAICS Code 424120-12

Tools

Tools commonly used in the Greeting Cards (Wholesale) industry for day-to-day tasks and operations.

  • Card displays
  • Card racks
  • Card spinners
  • Card stands
  • Card holders
  • Card organizers
  • Card boxes
  • Card sleeves
  • Card bags
  • Card envelopes
  • Card cutters
  • Card printers
  • Card embossers
  • Card laminators
  • Card scanners
  • Card software
  • Card design tools
  • Card stock
  • Cardboard cutters
  • Cardboard boxes

Industry Examples of Greeting Cards (Wholesale)

Common products and services typical of NAICS Code 424120-12, illustrating the main business activities and contributions to the market.

  • Birthday cards
  • Wedding cards
  • Anniversary cards
  • Holiday cards
  • Thank you cards
  • Congratulations cards
  • Sympathy cards
  • Get well soon cards
  • Graduation cards
  • Baby shower cards
  • Retirement cards
  • Friendship cards
  • Love cards
  • Thinking of you cards
  • Religious cards
  • Humorous cards
  • Inspirational cards
  • Pet cards
  • Nature cards
  • Sports cards

Certifications, Compliance and Licenses for NAICS Code 424120-12 - Greeting Cards (Wholesale)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Forest Stewardship Council (FSC) Certification: The FSC certification ensures that the paper used in the greeting cards is sourced from responsibly managed forests. The certification is provided by the Forest Stewardship Council.
  • Sustainable Forestry Initiative (SFI) Certification: The SFI certification ensures that the paper used in the greeting cards is sourced from responsible and sustainable forestry practices. The certification is provided by the Sustainable Forestry Initiative.
  • Rainforest Alliance Certification: The Rainforest Alliance certification ensures that the paper used in the greeting cards is sourced from environmentally and socially responsible forestry practices. The certification is provided by the Rainforest Alliance.
  • Safe Quality Food (SQF) Certification: The SQF certification ensures that the greeting cards are produced in a safe and hygienic environment. The certification is provided by the Safe Quality Food Institute.
  • Occupational Safety and Health Administration (OSHA) Certification: The OSHA certification ensures that the workplace is safe and healthy for employees. The certification is provided by the Occupational Safety and Health Administration.

History

A concise historical narrative of NAICS Code 424120-12 covering global milestones and recent developments within the United States.

  • The greeting card industry has a long history dating back to ancient China, where people exchanged messages of good will to celebrate the New Year. The first known Valentine's Day card was sent in the 15th century, and by the 19th century, the practice of sending greeting cards had become widespread in Europe and the United States. In the early 20th century, advancements in printing technology made it possible to mass-produce cards, and the industry grew rapidly. In recent years, the rise of digital communication has led to a decline in the demand for physical greeting cards, but the industry has adapted by offering personalized and high-quality products that cannot be replicated digitally. In the United States, the greeting card industry has a rich history that dates back to the early 1900s. The industry grew rapidly in the mid-20th century, with companies like Hallmark and American Greetings dominating the market. In the 21st century, the industry has faced challenges due to the rise of digital communication, but it has adapted by offering new products and services, such as personalized cards and online ordering. Despite these challenges, the industry remains an important part of the American economy, with millions of cards sold each year.

Future Outlook for Greeting Cards (Wholesale)

The anticipated future trajectory of the NAICS 424120-12 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Greeting Cards (Wholesale) industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for personalized and customized greeting cards. The rise of e-commerce platforms has made it easier for wholesalers to reach a wider audience, and the industry is expected to benefit from this trend. Additionally, the industry is likely to benefit from the growing trend of eco-friendly and sustainable products, as consumers become more conscious of their environmental impact. However, the industry may face challenges from digital alternatives to traditional greeting cards, such as e-cards and social media messages. Overall, the Greeting Cards (Wholesale) industry is expected to continue to grow and adapt to changing consumer preferences and technological advancements.

Industry Innovations for NAICS Code 424120-12

Recent groundbreaking advancements and milestones in the Greeting Cards (Wholesale) industry, reflecting notable innovations that have reshaped its landscape.

  • Personalized Greeting Cards: Wholesalers are now offering personalized greeting cards that allow customers to add their own photos and messages. This innovation has increased the demand for greeting cards and has made them more meaningful to consumers.
  • Eco-Friendly Greeting Cards: Many wholesalers are now offering eco-friendly greeting cards made from recycled materials. This innovation has helped to reduce the environmental impact of the industry and has attracted environmentally conscious consumers.
  • Digital Printing: The use of digital printing technology has allowed wholesalers to produce high-quality greeting cards more efficiently and at a lower cost. This innovation has helped to increase the profitability of the industry.
  • Customizable Designs: Wholesalers are now offering customizable designs that allow customers to choose from a variety of colors, fonts, and layouts. This innovation has made greeting cards more unique and has increased their appeal to consumers.
  • Online Sales: The rise of e-commerce platforms has made it easier for wholesalers to reach a wider audience and has increased the demand for greeting cards. This innovation has helped to increase the profitability of the industry and has made it more accessible to consumers.

NAICS Code 424120-12 - Greeting Cards (Wholesale)

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