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NAICS Code 423920-22 Description (8-Digit)

Toys (Wholesale) is a subdivision of the NAICS Code 423920 that involves the distribution of a wide range of toys to retailers, such as department stores, toy stores, and online retailers. This industry includes the wholesale of various types of toys, including action figures, dolls, board games, puzzles, stuffed animals, and more. The toys may be designed for children of different ages, from infants to teenagers. The wholesalers in this industry purchase toys from manufacturers and distribute them to retailers in bulk quantities.

Hierarchy Navigation for NAICS Code 423920-22

Tools

Tools commonly used in the Toys (Wholesale) industry for day-to-day tasks and operations.

  • Inventory management software
  • Warehouse management software
  • Pallet jacks
  • Forklifts
  • Barcode scanners
  • Shipping labels and printers
  • Packaging materials (boxes, bubble wrap, packing peanuts)
  • Hand trucks
  • Shelving and storage racks
  • Order management software

Industry Examples of Toys (Wholesale)

Common products and services typical of NAICS Code 423920-22, illustrating the main business activities and contributions to the market.

  • Action figures
  • Dolls
  • Board games
  • Puzzles
  • Stuffed animals
  • Building sets
  • Outdoor toys
  • Educational toys
  • Arts and crafts kits
  • Musical toys

Certifications, Compliance and Licenses for NAICS Code 423920-22 - Toys (Wholesale)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • ASTM F963: This certification is required for toys sold in the US and ensures that the toys meet safety standards set by the American Society for Testing and Materials. The certification is provided by the ASTM International organization.
  • Consumer Product Safety Improvement Act (CPSIA): This act requires that all toys sold in the US meet certain safety standards. The certification is provided by the Consumer Product Safety Commission (CPSC).
  • Children's Online Privacy Protection Act (COPPA): This act requires that websites and online services that collect personal information from children under 13 must have parental consent. The certification is provided by the Federal Trade Commission (FTC).
  • International Organization for Standardization (ISO) 8124: This certification is an international standard for toy safety. It ensures that toys meet safety standards set by the ISO.
  • Toy Industry Association (TIA) Certification: This certification is provided by the TIA and ensures that toys meet safety standards set by the TIA.

History

A concise historical narrative of NAICS Code 423920-22 covering global milestones and recent developments within the United States.

  • The "Toys (Wholesale)" industry has a long and rich history dating back to ancient civilizations. The first toys were made from natural materials such as wood, stone, and clay. In the 19th century, the industrial revolution brought mass production of toys, making them more affordable and accessible to the general public. The 20th century saw the rise of iconic toys such as Barbie, Lego, and Hot Wheels. In recent years, the industry has been impacted by advancements in technology, with the introduction of smart toys and augmented reality experiences. In the United States, the industry has faced challenges such as the closure of major toy retailers and the rise of e-commerce. However, the industry has also seen growth in niche markets such as eco-friendly and educational toys.

Future Outlook for Toys (Wholesale)

The anticipated future trajectory of the NAICS 423920-22 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Toys (Wholesale) industry in the USA is positive. The industry is expected to grow due to the increasing demand for toys and games from both children and adults. The rise of e-commerce and online shopping has made it easier for wholesalers to reach a wider audience, and the industry is expected to benefit from this trend. Additionally, the increasing popularity of licensed merchandise and collectibles is expected to drive growth in the industry. However, the industry may face challenges due to the ongoing COVID-19 pandemic and the resulting economic uncertainty. Supply chain disruptions and changes in consumer behavior may impact the industry in the short term, but in the long term, the industry is expected to continue to grow.

Industry Innovations for NAICS Code 423920-22

Recent groundbreaking advancements and milestones in the Toys (Wholesale) industry, reflecting notable innovations that have reshaped its landscape.

  • Augmented Reality Toys: Some toy manufacturers have started incorporating augmented reality (AR) technology into their products, creating a more interactive and engaging experience for children. For example, the company Merge has created a line of AR toys that allow children to explore virtual worlds and learn about science and technology.
  • STEM Toys: STEM (science, technology, engineering, and math) toys have become increasingly popular in recent years, as parents and educators look for ways to encourage children to develop skills in these areas. Companies like LittleBits and Snap Circuits have created toys that allow children to build and program their own robots and electronic devices.
  • Subscription Boxes: Some companies have started offering subscription boxes for toys, which are delivered to customers on a regular basis. These boxes often contain a selection of toys and games that are tailored to the child's age and interests. Examples of companies offering toy subscription boxes include KiwiCo and Little Passports.
  • Eco-Friendly Toys: With growing concern about the environment, some toy manufacturers have started creating toys that are made from sustainable materials and are designed to be more environmentally friendly. For example, Green Toys creates toys made from recycled plastic, while Plan Toys uses sustainable materials like rubberwood and non-toxic dyes.
  • Licensed Merchandise: The popularity of licensed merchandise, such as toys based on popular movies and TV shows, has continued to grow in recent years. Companies like Funko have created a wide range of collectible toys and figurines based on popular franchises like Star Wars and Marvel.

NAICS Code 423920-22 - Toys (Wholesale)

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