NAICS Code 423920-22 - Toys (Wholesale)

Marketing Level - NAICS 8-Digit

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NAICS CODE 423920-22
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Looking for more companies? See NAICS 423920 - Toy and Hobby Goods and Supplies Merchant Wholesalers - 4,962 companies, 9,992 emails.

NAICS Code 423920-22 Description (8-Digit)

Toys (Wholesale) is a subdivision of the NAICS Code 423920 that involves the distribution of a wide range of toys to retailers, such as department stores, toy stores, and online retailers. This industry includes the wholesale of various types of toys, including action figures, dolls, board games, puzzles, stuffed animals, and more. The toys may be designed for children of different ages, from infants to teenagers. The wholesalers in this industry purchase toys from manufacturers and distribute them to retailers in bulk quantities.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 423920 page

Tools

Tools commonly used in the Toys (Wholesale) industry for day-to-day tasks and operations.

  • Inventory management software
  • Warehouse management software
  • Pallet jacks
  • Forklifts
  • Barcode scanners
  • Shipping labels and printers
  • Packaging materials (boxes, bubble wrap, packing peanuts)
  • Hand trucks
  • Shelving and storage racks
  • Order management software

Industry Examples of Toys (Wholesale)

Common products and services typical of NAICS Code 423920-22, illustrating the main business activities and contributions to the market.

  • Action figures
  • Dolls
  • Board games
  • Puzzles
  • Stuffed animals
  • Building sets
  • Outdoor toys
  • Educational toys
  • Arts and crafts kits
  • Musical toys

History

A concise historical narrative of NAICS Code 423920-22 covering global milestones and recent developments within the United States.

  • The "Toys (Wholesale)" industry has a long and rich history dating back to ancient civilizations. The first toys were made from natural materials such as wood, stone, and clay. In the 19th century, the industrial revolution brought mass production of toys, making them more affordable and accessible to the general public. The 20th century saw the rise of iconic toys such as Barbie, Lego, and Hot Wheels. In recent years, the industry has been impacted by advancements in technology, with the introduction of smart toys and augmented reality experiences. In the United States, the industry has faced challenges such as the closure of major toy retailers and the rise of e-commerce. However, the industry has also seen growth in niche markets such as eco-friendly and educational toys.