NAICS Code 423920-20 - Puppets & Marionettes (Wholesale)

Marketing Level - NAICS 8-Digit

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NAICS Code 423920-20 Description (8-Digit)

Puppets & Marionettes (Wholesale) is a subdivision of the Toy and Hobby Goods and Supplies Merchant Wholesalers industry. This industry involves the wholesale distribution of puppets and marionettes, which are typically used for entertainment and educational purposes. Puppets and marionettes are often made of various materials such as cloth, wood, and plastic, and come in a range of sizes and designs. This industry caters to a variety of customers, including schools, theaters, museums, and toy stores.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 423920 page

Tools

Tools commonly used in the Puppets & Marionettes (Wholesale) industry for day-to-day tasks and operations.

  • Hand puppets
  • Finger puppets
  • Marionettes
  • Puppet stages
  • Puppet theaters
  • Puppet stands
  • Puppet rods
  • Puppet strings
  • Puppet costumes
  • Puppet accessories

Industry Examples of Puppets & Marionettes (Wholesale)

Common products and services typical of NAICS Code 423920-20, illustrating the main business activities and contributions to the market.

  • Animal puppets
  • Character puppets
  • Educational puppets
  • Fantasy puppets
  • Historical puppets
  • Monster puppets
  • People puppets
  • Puppet kits
  • Puppet sets
  • Storytelling puppets

History

A concise historical narrative of NAICS Code 423920-20 covering global milestones and recent developments within the United States.

  • The art of puppetry dates back to ancient civilizations such as Egypt, Greece, and Rome. Puppetry has been used for entertainment, education, and religious purposes. In the 16th century, marionettes became popular in Europe, and puppetry evolved into a form of theater. In the 20th century, puppetry became more accessible to the masses with the advent of television. In the United States, puppetry has been used in popular children's shows such as Sesame Street and The Muppet Show. The "Puppets & Marionettes (Wholesale)" industry has been supplying puppets and marionettes to retailers, businesses, and other bulk buyers for many years.