NAICS Code 423920-12 - Games & Game Supplies (Wholesale)

Marketing Level - NAICS 8-Digit

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NAICS Code 423920-12 Description (8-Digit)

The Games & Game Supplies (Wholesale) industry involves the distribution of a variety of games and game-related products to retailers and other businesses. This industry includes wholesalers that specialize in board games, card games, puzzles, video games, gaming accessories, and other related products. These wholesalers purchase products from manufacturers and distribute them to retailers, who then sell them to consumers. The industry is highly competitive, with wholesalers constantly seeking to offer the latest and most popular games and products to their customers.

Hierarchy Navigation for NAICS Code 423920-12

Tools

Tools commonly used in the Games & Game Supplies (Wholesale) industry for day-to-day tasks and operations.

  • Game dice
  • Game boards
  • Card sleeves
  • Deck boxes
  • Playmats
  • Sleeves
  • Dice bags
  • Game tokens
  • Game mats
  • Game counters

Industry Examples of Games & Game Supplies (Wholesale)

Common products and services typical of NAICS Code 423920-12, illustrating the main business activities and contributions to the market.

  • Board games
  • Trading card games
  • Role-playing games
  • Video games accessories
  • Gaming dice
  • Puzzles
  • Miniature games
  • Collectible card games
  • Party games
  • Strategy games

Certifications, Compliance and Licenses for NAICS Code 423920-12 - Games & Game Supplies (Wholesale)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • ASTM F963: This certification is required for toys and games to ensure that they meet safety standards set by the American Society for Testing and Materials. The certification covers various aspects of safety, including mechanical, physical, and flammability hazards. The certification is provided by ASTM International.
  • Consumer Product Safety Improvement Act (CPSIA): This act requires that all children's products, including toys and games, meet certain safety standards. The act covers various aspects of safety, including lead content, phthalates, and other hazardous substances. The certification is provided by the Consumer Product Safety Commission.
  • California Proposition 65: This regulation requires that products sold in California that contain certain chemicals, including lead, must carry a warning label. The regulation applies to toys and games that are sold in California. The certification is provided by the California Office of Environmental Health Hazard Assessment.
  • International Organization for Standardization (ISO) 8124: This certification is an international standard for toy safety. It covers various aspects of safety, including mechanical, physical, and flammability hazards. The certification is provided by the International Organization for Standardization.
  • Toy Industry Association (TIA) Toy Safety Certification: This certification is provided by the Toy Industry Association and covers various aspects of toy safety, including mechanical, physical, and flammability hazards. The certification is voluntary but is widely recognized in the industry as a mark of quality and safety.

History

A concise historical narrative of NAICS Code 423920-12 covering global milestones and recent developments within the United States.

  • The "Games & Game Supplies (Wholesale)" industry has a long and rich history worldwide. The earliest known board game, Senet, dates back to ancient Egypt around 3100 BCE. In the 20th century, the industry saw significant growth with the introduction of new games such as Monopoly, Scrabble, and Risk. The rise of video games in the 1980s and 1990s brought a new era of gaming, and the industry continued to expand with the introduction of online gaming and mobile gaming. In the United States, the industry has seen a surge in popularity in recent years, with board game cafes and bars opening up in major cities and board game conventions drawing thousands of attendees. The rise of crowdfunding platforms such as Kickstarter has also allowed for independent game designers to bring their creations to market. Overall, the "Games & Game Supplies (Wholesale)" industry has a rich and diverse history, with new advancements and innovations continuing to shape its future.

Future Outlook for Games & Game Supplies (Wholesale)

The anticipated future trajectory of the NAICS 423920-12 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Games & Game Supplies (Wholesale) industry in the USA is positive. The industry is expected to grow due to the increasing popularity of board games, card games, and other tabletop games. The rise of e-commerce has also made it easier for wholesalers to reach a wider audience, which is expected to contribute to the growth of the industry. Additionally, the COVID-19 pandemic has led to an increase in demand for games and puzzles as people spend more time at home. However, the industry may face challenges such as rising production costs and competition from online retailers. Overall, the Games & Game Supplies (Wholesale) industry is expected to continue growing in the coming years.

Industry Innovations for NAICS Code 423920-12

Recent groundbreaking advancements and milestones in the Games & Game Supplies (Wholesale) industry, reflecting notable innovations that have reshaped its landscape.

  • Board Games with Augmented Reality: Some game manufacturers have started incorporating augmented reality (AR) technology into their board games, creating a more immersive experience for players.
  • Subscription Boxes: Some companies have started offering subscription boxes for board games, where customers receive a new game each month. This has become a popular way for people to discover new games and build their collections.
  • Eco-Friendly Games: Some game manufacturers have started using sustainable materials and packaging for their games, appealing to environmentally conscious consumers.
  • Collaborations with Popular Franchises: Game manufacturers have started collaborating with popular franchises such as Harry Potter and Star Wars to create themed games, which has helped to attract new customers.
  • Virtual Game Nights: With the rise of video conferencing, some companies have started offering virtual game nights where people can play games together remotely. This has become a popular way for people to socialize during the COVID-19 pandemic.

NAICS Code 423920-12 - Games & Game Supplies (Wholesale)

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