NAICS Code 423690-61 - Video Games (Wholesale)

Marketing Level - NAICS 8-Digit

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Looking for more companies? See NAICS 423690 - Other Electronic Parts and Equipment Merchant Wholesalers - 3,504 companies, 84,081 emails.

NAICS Code 423690-61 Description (8-Digit)

The Video Games (Wholesale) industry involves the distribution of video games and related accessories to retailers and other businesses. This industry includes wholesalers that purchase video games from manufacturers and distribute them to retailers, as well as wholesalers that specialize in the distribution of video game consoles, controllers, and other accessories. The industry is driven by consumer demand for new and popular video games, as well as advancements in technology that allow for more immersive gaming experiences.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 423690 page

Tools

Tools commonly used in the Video Games (Wholesale) industry for day-to-day tasks and operations.

  • Video game consoles (e.g. PlayStation, Xbox, Nintendo Switch)
  • Video game controllers (e.g. DualShock, Xbox Wireless Controller, Joy-Con)
  • Virtual reality headsets (e.g. Oculus Rift, HTC Vive, PlayStation VR)
  • Gaming keyboards (e.g. Razer BlackWidow, Corsair K95 RGB Platinum, Logitech G Pro X)
  • Gaming mice (e.g. Logitech G502 HERO, Razer DeathAdder Elite, SteelSeries Rival 600)
  • Gaming headsets (e.g. HyperX Cloud II, SteelSeries Arctis 7, Astro A50)
  • Gaming chairs (e.g. Secretlab Omega, DXRacer Formula Series, Noblechairs Hero)
  • Capture cards (e.g. Elgato Game Capture HD60 S, AVerMedia Live Gamer Portable 2 Plus, Razer Ripsaw HD)
  • Streaming software (e.g. OBS Studio, Streamlabs OBS, XSplit)
  • Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro X, DaVinci Resolve)

Industry Examples of Video Games (Wholesale)

Common products and services typical of NAICS Code 423690-61, illustrating the main business activities and contributions to the market.

  • Video game consoles
  • Video game controllers
  • Virtual reality headsets
  • Gaming keyboards
  • Gaming mice
  • Gaming headsets
  • Gaming chairs
  • Capture cards
  • Streaming software
  • Video editing software

History

A concise historical narrative of NAICS Code 423690-61 covering global milestones and recent developments within the United States.

  • The "Video Games (Wholesale)" industry has a relatively short history, dating back to the late 1970s when the first home video game consoles were introduced. The industry experienced significant growth in the 1980s with the release of popular consoles such as the Nintendo Entertainment System and the Sega Genesis. In the 1990s, the industry saw the introduction of 3D graphics and the rise of PC gaming. The early 2000s saw the release of the Xbox and PlayStation 2, which further increased the popularity of video games. In recent years, the industry has seen the rise of mobile gaming and the introduction of virtual reality technology. In the United States, the video game industry has experienced significant growth in recent years. In 2019, the industry generated over $35 billion in revenue, with the majority of that revenue coming from software sales. The industry has seen the release of popular consoles such as the Nintendo Switch, PlayStation 5, and Xbox Series X/S. The COVID-19 pandemic has also led to an increase in video game sales as people spend more time at home. Overall, the industry has seen a shift towards digital sales and the rise of esports.