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NAICS Code 423690-61 Description (8-Digit)

The Video Games (Wholesale) industry involves the distribution of video games and related accessories to retailers and other businesses. This industry includes wholesalers that purchase video games from manufacturers and distribute them to retailers, as well as wholesalers that specialize in the distribution of video game consoles, controllers, and other accessories. The industry is driven by consumer demand for new and popular video games, as well as advancements in technology that allow for more immersive gaming experiences.

Hierarchy Navigation for NAICS Code 423690-61

Tools

Tools commonly used in the Video Games (Wholesale) industry for day-to-day tasks and operations.

  • Video game consoles (e.g. PlayStation, Xbox, Nintendo Switch)
  • Video game controllers (e.g. DualShock, Xbox Wireless Controller, Joy-Con)
  • Virtual reality headsets (e.g. Oculus Rift, HTC Vive, PlayStation VR)
  • Gaming keyboards (e.g. Razer BlackWidow, Corsair K95 RGB Platinum, Logitech G Pro X)
  • Gaming mice (e.g. Logitech G502 HERO, Razer DeathAdder Elite, SteelSeries Rival 600)
  • Gaming headsets (e.g. HyperX Cloud II, SteelSeries Arctis 7, Astro A50)
  • Gaming chairs (e.g. Secretlab Omega, DXRacer Formula Series, Noblechairs Hero)
  • Capture cards (e.g. Elgato Game Capture HD60 S, AVerMedia Live Gamer Portable 2 Plus, Razer Ripsaw HD)
  • Streaming software (e.g. OBS Studio, Streamlabs OBS, XSplit)
  • Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro X, DaVinci Resolve)

Industry Examples of Video Games (Wholesale)

Common products and services typical of NAICS Code 423690-61, illustrating the main business activities and contributions to the market.

  • Video game consoles
  • Video game controllers
  • Virtual reality headsets
  • Gaming keyboards
  • Gaming mice
  • Gaming headsets
  • Gaming chairs
  • Capture cards
  • Streaming software
  • Video editing software

Certifications, Compliance and Licenses for NAICS Code 423690-61 - Video Games (Wholesale)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Entertainment Software Rating Board (ESRB) Certification: The ESRB is a self-regulatory organization that assigns age and content ratings to video games. This certification is required for all video games sold in the US. The ESRB also provides privacy certification for online games.
  • Federal Communications Commission (FCC) Certification: The FCC regulates the radio frequency emissions of electronic devices, including video game consoles. This certification is required for all electronic devices sold in the US.
  • Children's Online Privacy Protection Act (COPPA) Compliance: COPPA is a federal law that regulates the online collection of personal information from children under 13. Video game companies that collect personal information from children must comply with COPPA.
  • Payment Card Industry Data Security Standard (PCI DSS) Compliance: Video game companies that accept credit card payments must comply with PCI DSS, which sets security standards for protecting cardholder data.
  • General Data Protection Regulation (GDPR) Compliance: Video game companies that collect personal data from EU citizens must comply with GDPR, which sets standards for data protection and privacy.

History

A concise historical narrative of NAICS Code 423690-61 covering global milestones and recent developments within the United States.

  • The "Video Games (Wholesale)" industry has a relatively short history, dating back to the late 1970s when the first home video game consoles were introduced. The industry experienced significant growth in the 1980s with the release of popular consoles such as the Nintendo Entertainment System and the Sega Genesis. In the 1990s, the industry saw the introduction of 3D graphics and the rise of PC gaming. The early 2000s saw the release of the Xbox and PlayStation 2, which further increased the popularity of video games. In recent years, the industry has seen the rise of mobile gaming and the introduction of virtual reality technology. In the United States, the video game industry has experienced significant growth in recent years. In 2019, the industry generated over $35 billion in revenue, with the majority of that revenue coming from software sales. The industry has seen the release of popular consoles such as the Nintendo Switch, PlayStation 5, and Xbox Series X/S. The COVID-19 pandemic has also led to an increase in video game sales as people spend more time at home. Overall, the industry has seen a shift towards digital sales and the rise of esports.

Future Outlook for Video Games (Wholesale)

The anticipated future trajectory of the NAICS 423690-61 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The future outlook for the Video Games (Wholesale) industry in the USA is positive. The industry is expected to continue to grow due to the increasing popularity of video games and the rise of e-sports. The COVID-19 pandemic has also contributed to the growth of the industry as more people are spending time at home and turning to video games for entertainment. The industry is expected to benefit from the release of new gaming consoles and the continued development of virtual reality technology. However, the industry may face challenges such as increasing competition and the potential for supply chain disruptions. Overall, the Video Games (Wholesale) industry is expected to continue to grow in the coming years.

Industry Innovations for NAICS Code 423690-61

Recent groundbreaking advancements and milestones in the Video Games (Wholesale) industry, reflecting notable innovations that have reshaped its landscape.

  • Cloud Gaming: Cloud gaming allows users to stream video games over the internet without the need for a console or high-end computer. This technology has the potential to revolutionize the gaming industry by making games more accessible to a wider audience.
  • Virtual Reality: Virtual reality technology has been rapidly advancing in recent years and has the potential to transform the gaming industry. VR headsets allow users to fully immerse themselves in a game and experience it in a whole new way.
  • Mobile Gaming: Mobile gaming has become increasingly popular in recent years due to the widespread availability of smartphones and tablets. This has led to the development of many new mobile games and the rise of mobile gaming as a major segment of the gaming industry.
  • E-Sports: E-sports, or competitive video gaming, has become a major industry in its own right. Major tournaments and leagues are held around the world, and professional gamers can earn significant amounts of money through sponsorships and prize money.
  • Cross-Platform Gaming: Cross-platform gaming allows users to play games with others on different platforms, such as Xbox, PlayStation, and PC. This has the potential to bring gamers together and create a more unified gaming community.

NAICS Code 423690-61 - Video Games (Wholesale)

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