NAICS Code 423620-04 - Appliances-Household-Small (Wholesale)

Marketing Level - NAICS 8-Digit

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NAICS Code 423620-04 Description (8-Digit)

The Appliances-Household-Small (Wholesale) industry involves the wholesale distribution of small household appliances, electric housewares, and consumer electronics. These products are designed for personal or household use and are typically smaller in size than major household appliances. The industry includes a wide range of products such as toasters, blenders, coffee makers, electric kettles, irons, hair dryers, electric shavers, and other similar items.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 423620 page

Tools

Tools commonly used in the Appliances-Household-Small (Wholesale) industry for day-to-day tasks and operations.

  • Handheld mixers
  • Electric can openers
  • Immersion blenders
  • Food processors
  • Electric griddles
  • Electric skillets
  • Slow cookers
  • Rice cookers
  • Electric pressure cookers
  • Electric woks

Industry Examples of Appliances-Household-Small (Wholesale)

Common products and services typical of NAICS Code 423620-04, illustrating the main business activities and contributions to the market.

  • Toasters
  • Coffee makers
  • Electric kettles
  • Blenders
  • Juicers
  • Food choppers
  • Handheld vacuums
  • Irons
  • Hair dryers
  • Electric shavers

History

A concise historical narrative of NAICS Code 423620-04 covering global milestones and recent developments within the United States.

  • The "Appliances-Household-Small (Wholesale)" industry has a long history dating back to the early 20th century when small household appliances such as toasters, blenders, and electric irons were first introduced. The industry saw significant growth during the post-World War II era when consumer demand for these products increased. In the 1960s and 1970s, the industry experienced a surge in innovation with the introduction of new products such as microwave ovens, coffee makers, and food processors. In recent years, the industry has continued to evolve with the introduction of smart home technology and the integration of voice-activated assistants into small appliances. In the United States, the "Appliances-Household-Small (Wholesale)" industry has seen steady growth over the past decade. According to Statista, the industry generated approximately $16.5 billion in revenue in 2019, up from $14.5 billion in 2010. This growth can be attributed to several factors, including an increase in disposable income, a growing interest in home cooking and entertaining, and the introduction of new and innovative products. Despite the challenges posed by the COVID-19 pandemic, the industry has remained resilient, with many consumers investing in small appliances to enhance their at-home cooking and dining experiences.