NAICS Code 323111-52 - Greeting Cards (Manufacturing)

Marketing Level - NAICS 8-Digit

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NAICS CODE 323111-52
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NAICS Code 323111-52 Description (8-Digit)

Greeting Cards Manufacturing is a subdivision of the Commercial Printing industry that involves the production of printed cards for various occasions such as birthdays, holidays, weddings, and other special events. The process of manufacturing greeting cards involves designing, printing, cutting, folding, and packaging. The industry is highly competitive and requires creativity, innovation, and attention to detail to produce high-quality cards that stand out in the market.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 323111 page

Tools

Tools commonly used in the Greeting Cards (Manufacturing) industry for day-to-day tasks and operations.

  • Printing Presses
  • Die Cutting Machines
  • Folding Machines
  • Gluing Machines
  • Embossing Machines
  • Foil Stamping Machines
  • Paper Cutters
  • Scoring Machines
  • Envelope Making Machines
  • Laminating Machines

Industry Examples of Greeting Cards (Manufacturing)

Common products and services typical of NAICS Code 323111-52, illustrating the main business activities and contributions to the market.

  • Birthday Cards
  • Christmas Cards
  • Wedding Cards
  • Valentine's Day Cards
  • Mother's Day Cards
  • Father's Day Cards
  • Easter Cards
  • Thank You Cards
  • Graduation Cards
  • Sympathy Cards

History

A concise historical narrative of NAICS Code 323111-52 covering global milestones and recent developments within the United States.

  • The history of the Greeting Cards industry dates back to the early 15th century when handmade greeting cards were exchanged in Europe. The first commercial greeting card was produced in 1843 by Sir Henry Cole in London, England. The industry grew rapidly in the United States in the early 20th century, with the introduction of new printing technologies and the establishment of major greeting card companies such as Hallmark and American Greetings. In recent years, the industry has faced challenges due to the rise of digital communication and e-cards, but it has adapted by incorporating new technologies and expanding its product offerings to include personalized and customizable cards.