NAICS Code 323111-52 - Greeting Cards (Manufacturing)

Marketing Level - NAICS 8-Digit

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NAICS Code 323111-52 Description (8-Digit)

Greeting Cards Manufacturing is a subdivision of the Commercial Printing industry that involves the production of printed cards for various occasions such as birthdays, holidays, weddings, and other special events. The process of manufacturing greeting cards involves designing, printing, cutting, folding, and packaging. The industry is highly competitive and requires creativity, innovation, and attention to detail to produce high-quality cards that stand out in the market.

Hierarchy Navigation for NAICS Code 323111-52

Tools

Tools commonly used in the Greeting Cards (Manufacturing) industry for day-to-day tasks and operations.

  • Printing Presses
  • Die Cutting Machines
  • Folding Machines
  • Gluing Machines
  • Embossing Machines
  • Foil Stamping Machines
  • Paper Cutters
  • Scoring Machines
  • Envelope Making Machines
  • Laminating Machines

Industry Examples of Greeting Cards (Manufacturing)

Common products and services typical of NAICS Code 323111-52, illustrating the main business activities and contributions to the market.

  • Birthday Cards
  • Christmas Cards
  • Wedding Cards
  • Valentine's Day Cards
  • Mother's Day Cards
  • Father's Day Cards
  • Easter Cards
  • Thank You Cards
  • Graduation Cards
  • Sympathy Cards

Certifications, Compliance and Licenses for NAICS Code 323111-52 - Greeting Cards (Manufacturing)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Forest Stewardship Council (FSC) Certification: The FSC certification ensures that the paper used in the manufacturing of greeting cards comes from responsibly managed forests. The certification is provided by the Forest Stewardship Council.
  • Sustainable Forestry Initiative (SFI) Certification: The SFI certification ensures that the paper used in the manufacturing of greeting cards comes from responsible and sustainable sources. The certification is provided by the Sustainable Forestry Initiative.
  • ISO 9001 Certification: The ISO 9001 certification ensures that the manufacturing process of greeting cards meets the international standards for quality management. The certification is provided by the International Organization for Standardization.
  • ISO 14001 Certification: The ISO 14001 certification ensures that the manufacturing process of greeting cards meets the international standards for environmental management. The certification is provided by the International Organization for Standardization.
  • Occupational Safety and Health Administration (OSHA) Certification: The OSHA certification ensures that the manufacturing process of greeting cards meets the safety standards set by the Occupational Safety and Health Administration. The certification is provided by the Occupational Safety and Health Administration.

History

A concise historical narrative of NAICS Code 323111-52 covering global milestones and recent developments within the United States.

  • The history of the Greeting Cards industry dates back to the early 15th century when handmade greeting cards were exchanged in Europe. The first commercial greeting card was produced in 1843 by Sir Henry Cole in London, England. The industry grew rapidly in the United States in the early 20th century, with the introduction of new printing technologies and the establishment of major greeting card companies such as Hallmark and American Greetings. In recent years, the industry has faced challenges due to the rise of digital communication and e-cards, but it has adapted by incorporating new technologies and expanding its product offerings to include personalized and customizable cards.

Future Outlook for Greeting Cards (Manufacturing)

The anticipated future trajectory of the NAICS 323111-52 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Greeting Cards (Manufacturing) industry in the USA is positive. The industry is expected to grow at a steady pace due to the increasing demand for personalized and customized greeting cards. The industry is also expected to benefit from the growing trend of e-commerce and online sales. The use of digital printing technology is also expected to increase, which will help manufacturers to produce high-quality greeting cards at a lower cost. The industry is also expected to benefit from the growing demand for eco-friendly and sustainable products. Overall, the Greeting Cards (Manufacturing) industry is expected to remain a significant contributor to the US economy in the coming years.

Industry Innovations for NAICS Code 323111-52

Recent groundbreaking advancements and milestones in the Greeting Cards (Manufacturing) industry, reflecting notable innovations that have reshaped its landscape.

  • Personalized Greeting Cards: With the increasing demand for personalized products, manufacturers are now offering customized greeting cards that can be personalized with the recipient's name, photo, and message. This has helped to increase the appeal of greeting cards and has led to higher sales.
  • Eco-Friendly Greeting Cards: Many manufacturers are now producing eco-friendly greeting cards that are made from recycled paper and use soy-based inks. This has helped to reduce the environmental impact of the industry and has led to higher sales among environmentally conscious consumers.
  • Digital Printing Technology: The use of digital printing technology has helped manufacturers to produce high-quality greeting cards at a lower cost. This has helped to increase the profitability of the industry and has led to higher sales.
  • Online Sales: The growing trend of e-commerce and online sales has helped to increase the reach of the industry. Many manufacturers are now selling their products online, which has helped to increase sales and profitability.
  • Innovative Designs: Manufacturers are now offering innovative designs that appeal to a wider range of consumers. This has helped to increase the appeal of greeting cards and has led to higher sales.

NAICS Code 323111-52 - Greeting Cards (Manufacturing)

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