NAICS Code 323111-51 - Gift Certificates-Preprinted (Manufacturing)

Marketing Level - NAICS 8-Digit

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NAICS CODE 323111-51
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Looking for more companies? See NAICS 323111 - Commercial Printing (except Screen and Books) - 17,143 companies, 83,683 emails.

NAICS Code 323111-51 Description (8-Digit)

The Gift Certificates-Preprinted (Manufacturing) industry involves the production of preprinted gift certificates that are sold to retailers, restaurants, and other businesses. These certificates are typically printed on high-quality paper or cardstock and may feature custom designs or branding for the purchasing business. The industry also includes the production of gift cards, which are similar to gift certificates but are typically made of plastic and can be reloaded with funds.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 323111 page

Tools

Tools commonly used in the Gift Certificates-Preprinted (Manufacturing) industry for day-to-day tasks and operations.

  • Digital printing presses
  • Offset printing presses
  • Die-cutting machines
  • Foil stamping machines
  • Embossing machines
  • Laminating machines
  • UV coating machines
  • Folding machines
  • Perforating machines
  • Numbering machines

Industry Examples of Gift Certificates-Preprinted (Manufacturing)

Common products and services typical of NAICS Code 323111-51, illustrating the main business activities and contributions to the market.

  • Restaurant gift certificates
  • Retail store gift certificates
  • Spa gift certificates
  • Hotel gift certificates
  • Movie theater gift certificates
  • Amusement park gift certificates
  • Online retailer gift certificates
  • Gas station gift cards
  • Department store gift cards
  • Prepaid debit cards

History

A concise historical narrative of NAICS Code 323111-51 covering global milestones and recent developments within the United States.

  • The preprinted gift certificate industry has been around for decades, with the first gift certificates being introduced in the early 1900s. However, it wasn't until the 1980s that gift certificates became a popular gift option. In the United States, the industry saw a significant boost in the 1990s with the rise of shopping malls and the convenience of gift certificates. In recent years, the industry has seen a shift towards digital gift cards, with many retailers offering e-gift cards that can be purchased and redeemed online. This shift has been driven by the increasing popularity of online shopping and the convenience of digital gift cards.