Tools commonly used in the Ostriches & Emus industry for day-to-day tasks and operations.

• Incubators
• Brooders
• Feeders
• Waterers
• Egg Candlers
• Debeakers
• Wing Clipping Shears
• Hoof Trimmers
• Scales
• Fencing Materials

Common products and services typical of NAICS Code 112390-03, illustrating the main business activities and contributions to the market.

• Ostrich Meat Production
• Emu Oil Manufacturing
• Ostrich Feather Production
• Emu Leather Tanning
• Ostrich Breeding and Sales
• Emu Egg Production
• Ostrich Racing and Entertainment
• Emu Farming for Tourism
• Ostrich Feather Duster Manufacturing
• Emu Pet Food Production

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Ostrich and emu farmers in the US need to obtain a USDA Class A or Class B license to sell their birds for meat or breeding purposes. The Class A license is required for those who have more than 50 birds, while the Class B license is for those who have fewer than 50 birds. These licenses ensure that the birds are raised in a healthy and humane environment and that the meat is safe for consumption. The licenses are issued by the USDA's Animal and Plant Health Inspection Service (APHIS).
• Ostrich and emu farmers may also need to obtain a permit from their state's wildlife agency to keep these birds. The permit ensures that the birds are being kept in a safe and humane environment and that they are not a threat to native wildlife. The requirements for the permit vary by state.
• Ostrich and emu farmers may need to obtain a permit from the US Fish and Wildlife Service if they plan to sell any part of the bird, including feathers, eggs, or live birds, across state lines. The permit ensures that the birds are not being taken from the wild and that they are being raised in a humane environment.
• Ostrich and emu farmers may need to comply with the Animal Welfare Act (AWA), which sets standards for the humane treatment of animals in research, exhibition, transport, and by dealers. The AWA is enforced by the USDA's APHIS.
• Ostrich and emu farmers may need to comply with the Endangered Species Act (ESA) if they are breeding or selling endangered species of birds. The ESA is enforced by the US Fish and Wildlife Service.

A concise historical narrative of NAICS Code 112390-03 covering global milestones and recent developments within the United States.

• The ostrich and emu industry has a long history worldwide. Ostriches were first domesticated in Africa over 5,000 years ago, and their feathers were used for decoration and clothing. In the 19th century, ostrich feathers became a popular fashion accessory in Europe and North America, leading to a boom in ostrich farming. Emus were first farmed in Australia in the 1930s for their meat and oil. In recent history, the ostrich and emu industry in the United States has faced challenges due to changing consumer preferences and competition from other meats. However, there has been a growing interest in ostrich and emu meat as a healthy and sustainable alternative to beef and pork. Some farmers have also started using ostrich and emu eggs for culinary purposes, as they are larger and richer than chicken eggs. Overall, the ostrich and emu industry has a rich history and continues to evolve to meet changing market demands.

The anticipated future trajectory of the NAICS 112390-03 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Stable

  The ostrich and emu industry in the USA is expected to experience steady growth in the coming years. The demand for ostrich and emu meat, eggs, and leather is increasing due to their low-fat content and high protein value. Additionally, ostrich and emu oil is gaining popularity in the cosmetic industry due to its anti-inflammatory and moisturizing properties. The industry is also benefiting from the growing interest in exotic meats and the trend towards sustainable and organic farming practices. However, the industry is facing challenges such as high production costs, limited consumer awareness, and competition from other exotic meats. Overall, the future outlook for the ostrich and emu industry in the USA is positive, with opportunities for growth and innovation.

Recent groundbreaking advancements and milestones in the Ostriches & Emus industry, reflecting notable innovations that have reshaped its landscape.

• Emu Oil: Emu oil is a natural oil extracted from the fat of emus. It is used in various cosmetic and medicinal products due to its anti-inflammatory and moisturizing properties.
• Ostrich Leather: Ostrich leather is a luxury leather that is highly durable and resistant to wear and tear. It is used in the fashion industry to make high-end shoes, bags, and accessories.
• Ostrich Meat: Ostrich meat is a lean and healthy alternative to traditional meats. It is high in protein and low in fat, making it a popular choice among health-conscious consumers.
• Emu Eggs: Emu eggs are larger than chicken eggs and have a unique flavor. They are used in various culinary applications, such as omelets and quiches.
• Sustainable Farming Practices: Many ostrich and emu farms are adopting sustainable and organic farming practices to reduce their environmental impact and appeal to eco-conscious consumers.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Ostriches & Emus industry. It highlights the primary inputs that Ostriches & Emus professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

Feeding Troughs: These are essential for providing a consistent and accessible food supply to ostriches and emus, ensuring they receive the necessary nutrition for growth and health.

Fencing Materials: Strong and durable fencing is essential to keep ostriches and emus safe from predators and to prevent them from wandering off, ensuring their security.

Incubators: Used for hatching eggs, incubators provide a controlled environment that mimics natural conditions, increasing the success rate of hatching ostrich and emu eggs.

Transport Crates: Sturdy crates are necessary for safely transporting ostriches and emus, whether for sale, breeding, or veterinary visits, ensuring their safety during transit.

Watering Systems: Automated or manual watering systems are crucial for maintaining hydration, especially in hot climates, which is vital for the well-being of these large birds.

Material

Bedding Material: Soft bedding such as straw or wood shavings is necessary for creating a comfortable living environment, helping to prevent injuries and promote hygiene.

Nesting Boxes: These provide a safe and comfortable space for emus and ostriches to lay their eggs, which is crucial for successful breeding operations.

Specialized Feed: Nutritionally balanced feed specifically formulated for ostriches and emus, providing essential vitamins and minerals necessary for their growth and egg production.

Service

Biosecurity Services: Implementing biosecurity measures is essential to prevent disease outbreaks, protecting the health of the flock and ensuring the sustainability of operations.

Veterinary Services: Regular veterinary care is vital for monitoring the health of the birds, providing vaccinations, and treating any illnesses or injuries that may arise.

Explore a detailed compilation of the unique products and services offered by the Ostriches & Emus industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Ostriches & Emus to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Ostriches & Emus industry. It highlights the primary inputs that Ostriches & Emus professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Material

Emu Leather: Renowned for its distinctive texture and durability, emu leather is used in high-end fashion items such as handbags, wallets, and shoes. Its unique grain pattern and softness make it a luxurious choice for leather goods.

Emu Oil: Extracted from the fat of emus, this oil is rich in essential fatty acids and is widely used in cosmetics and skincare products for its moisturizing and anti-inflammatory properties. It is also utilized in therapeutic applications for muscle and joint pain relief.

Feather Dusters: Crafted from ostrich feathers, these dusters are effective for cleaning delicate surfaces without scratching. They are popular among households and businesses for their ability to attract and hold dust.

Ostrich Eggs: Ostrich eggs are the largest of all bird eggs and are often used in culinary applications or as decorative items. Their unique size and thick shell make them a novelty item for special occasions and art projects.

Ostrich Feathers: These feathers are highly sought after for their softness and unique appearance, making them ideal for use in fashion, costume design, and decorative arts. They are often used in feather boas, hats, and as embellishments in various crafts.

Ostrich Leather Goods: Products made from ostrich leather, such as belts and wallets, are prized for their unique texture and durability. They are often marketed as luxury items, appealing to consumers looking for high-quality accessories.

Ostrich Meat: Ostrich meat is a lean, red meat that is low in fat and cholesterol, making it a popular choice for health-conscious consumers. It is often used in gourmet dishes and can be prepared in various ways, including grilling, roasting, or as ground meat for burgers.

Service

Emu Farming Workshops: These educational workshops offer hands-on training for individuals interested in starting emu farming. Participants learn about breeding, feeding, and caring for emus, as well as the business aspects of running a farm.

Ostrich Farming Consultation: Providing expert advice on the best practices for breeding and raising ostriches, this service helps new farmers establish successful operations. It includes guidance on nutrition, habitat management, and health care for optimal production.

Ostrich and Emu Breeding Programs: These programs focus on the selective breeding of ostriches and emus to enhance desirable traits such as size, health, and productivity. They provide farmers with the knowledge to improve their stock and increase profitability.

A thorough examination of the Ostriches & Emus industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Ostriches & Emus industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Raw Material Provider
Value Stage: Intermediate
Description: The industry focuses on breeding, raising, and selling ostriches and emus, primarily for their meat, leather, feathers, and oil. This intermediate position involves significant care and specialized knowledge to ensure the health and productivity of these unique birds.

Upstream Industries

Downstream Industries

Primary Activities

Inbound Logistics: Receiving and handling processes involve sourcing high-quality chicks and specialized feed. Storage practices include maintaining optimal conditions for feed and ensuring biosecurity measures are in place. Quality control measures ensure that only healthy chicks are raised, while challenges such as disease outbreaks are managed through strict health protocols.

Operations: Core processes include breeding, feeding, and caring for ostriches and emus, along with monitoring their health and growth. Quality management practices involve regular health checks and adherence to best husbandry practices to ensure optimal growth and product quality. Industry-standard procedures include maintaining proper housing and environmental conditions for the birds.

Outbound Logistics: Distribution methods include transporting processed meat and leather products to processors and retailers. Quality preservation during delivery is achieved through temperature-controlled transport to maintain product integrity. Common practices involve scheduling deliveries to ensure freshness and compliance with health regulations.

Marketing & Sales: Marketing approaches often include participation in specialty food fairs and online platforms to reach niche markets. Customer relationship practices focus on building trust through transparency about farming practices and product quality. Sales processes typically involve direct engagement with customers to understand their preferences and needs.

Support Activities

Infrastructure: Management systems in the industry include farm management software that tracks breeding, health, and financial performance. Organizational structures often consist of family-run operations or cooperatives that facilitate shared resources and knowledge. Planning systems are crucial for scheduling breeding and harvesting activities effectively.

Human Resource Management: Workforce requirements include skilled labor for bird care and processing, with practices focusing on training in animal husbandry and biosecurity measures. Development approaches may involve workshops and training programs to enhance workers' skills in modern farming techniques and animal care.

Technology Development: Key technologies include automated feeding systems and health monitoring devices. Innovation practices focus on adopting new breeding techniques and technologies that enhance productivity and animal welfare. Industry-standard systems often involve data analytics for monitoring flock health and optimizing resource use.

Procurement: Sourcing strategies involve establishing relationships with local suppliers for feed, veterinary services, and equipment. Supplier relationship management is crucial for ensuring timely delivery of quality inputs, while purchasing practices often emphasize sustainability and cost-effectiveness.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through growth rates and health metrics of the birds. Common efficiency measures include tracking feed conversion ratios and mortality rates to optimize profitability. Industry benchmarks are established based on average growth rates and production costs in the region.

Integration Efficiency: Coordination methods involve regular communication between producers, suppliers, and processors to ensure alignment on production schedules and quality expectations. Communication systems often include digital platforms for real-time updates on flock status and market demand.

Resource Utilization: Resource management practices focus on optimizing feed usage and minimizing waste during processing. Optimization approaches may involve implementing rotational grazing and sustainable feed sourcing to enhance productivity while adhering to industry standards for animal welfare.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include high-quality breeding stock, effective health management, and strong relationships with downstream processors. Critical success factors involve maintaining flock health and adapting to market demands for quality and sustainability.

Competitive Position: Sources of competitive advantage include the ability to produce high-quality meat and leather consistently and establish direct relationships with consumers. Industry positioning is influenced by regional farming conditions and access to processing facilities, impacting market dynamics.

Challenges & Opportunities: Current industry challenges include fluctuating market prices, disease management, and competition from other poultry sectors. Future trends may involve increased demand for specialty meats and sustainable farming practices, presenting opportunities for producers to diversify their offerings and enhance profitability.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Ostriches & Emus industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The industry benefits from specialized facilities designed for the breeding and raising of ostriches and emus, which include spacious enclosures and processing plants. This strong infrastructure supports efficient operations and enhances the ability to meet consumer demand for products such as meat and leather.

Technological Capabilities: The industry possesses moderate technological advantages, including breeding techniques and processing technologies that enhance product quality. Companies are increasingly adopting innovative practices to improve efficiency and reduce costs, ensuring competitiveness in the market.

Market Position: The industry holds a moderate market position within the broader poultry sector, characterized by niche demand for ostrich and emu products. While brand recognition is growing, competition from traditional poultry products remains a challenge.

Financial Health: Financial performance in the industry is generally stable, with many producers reporting consistent revenue from meat and leather sales. However, fluctuations in market demand and production costs can impact overall profitability.

Supply Chain Advantages: The industry benefits from established supply chains that facilitate the procurement of feed and other necessary resources. Strong relationships with suppliers enhance operational efficiency, allowing for timely delivery of products to market.

Workforce Expertise: The labor force in this industry is specialized, with workers possessing knowledge in animal husbandry and processing techniques. This expertise contributes to high standards of care and product quality, although there is a need for ongoing training to keep pace with industry advancements.

Weaknesses

Structural Inefficiencies: Some operations face structural inefficiencies due to outdated facilities or inadequate management practices, leading to increased operational costs. These inefficiencies can hinder competitiveness, particularly against more modernized poultry operations.

Cost Structures: The industry grapples with rising costs associated with feed, labor, and compliance with animal welfare regulations. These cost pressures can squeeze profit margins, necessitating careful management of pricing strategies and operational efficiencies.

Technology Gaps: While some producers are technologically advanced, others lag in adopting new breeding and processing technologies. This gap can result in lower productivity and higher operational costs, impacting overall competitiveness in the market.

Resource Limitations: The industry is vulnerable to fluctuations in the availability of feed and other resources, particularly due to climate change and agricultural challenges. These resource limitations can disrupt production schedules and impact product availability.

Regulatory Compliance Issues: Navigating the complex landscape of animal welfare regulations poses challenges for many producers. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage.

Market Access Barriers: Entering new markets can be challenging due to established competition and regulatory hurdles. Producers may face difficulties in gaining distribution agreements or meeting local regulatory requirements, limiting growth opportunities.

Opportunities

Market Growth Potential: There is significant potential for market growth driven by increasing consumer interest in alternative protein sources and sustainable products. The trend towards organic and ethically sourced meats presents opportunities for producers to expand their offerings.

Emerging Technologies: Advancements in breeding technologies and processing methods offer opportunities for enhancing product quality and efficiency. These technologies can lead to increased productivity and reduced waste, benefiting the overall industry.

Economic Trends: Favorable economic conditions, including rising disposable incomes and health-conscious consumer behavior, support growth in the ostrich and emu products market. As consumers prioritize unique and sustainable food options, demand for these products is expected to rise.

Regulatory Changes: Potential regulatory changes aimed at promoting animal welfare and sustainable farming practices could benefit the industry. Producers that adapt to these changes by implementing best practices may gain a competitive edge.

Consumer Behavior Shifts: Shifts in consumer preferences towards healthier and more sustainable protein sources create opportunities for growth. Producers that align their offerings with these trends can attract a broader customer base and enhance brand loyalty.

Threats

Competitive Pressures: Intense competition from both domestic and international poultry producers poses a significant threat to market share. Companies must continuously innovate and differentiate their products to maintain a competitive edge in a crowded marketplace.

Economic Uncertainties: Economic fluctuations, including inflation and changes in consumer spending habits, can impact demand for ostrich and emu products. Producers must remain agile to adapt to these uncertainties and mitigate potential impacts on sales.

Regulatory Challenges: The potential for stricter regulations regarding animal welfare and food safety can pose challenges for the industry. Producers must invest in compliance measures to avoid penalties and ensure product safety.

Technological Disruption: Emerging technologies in alternative proteins and meat substitutes could disrupt the market for ostrich and emu products. Producers need to monitor these trends closely and innovate to stay relevant.

Environmental Concerns: Increasing scrutiny on environmental sustainability practices poses challenges for the industry. Producers must adopt sustainable practices to meet consumer expectations and regulatory requirements.

SWOT Summary

Strategic Position: The industry currently enjoys a moderate market position, bolstered by niche demand for ostrich and emu products. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and product lines, provided that producers can navigate the complexities of regulatory compliance and supply chain management.

Key Interactions

Growth Potential: The growth prospects for the industry are robust, driven by increasing consumer demand for alternative protein sources and sustainable products. Key growth drivers include the rising popularity of ostrich and emu meat, advancements in breeding technologies, and favorable economic conditions. Market expansion opportunities exist in both domestic and international markets, particularly as consumers seek unique and sustainable food options. However, challenges such as resource limitations and regulatory compliance must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and consumer preferences.

Risk Assessment: The overall risk level for the industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and supply chain vulnerabilities. Industry players must be vigilant in monitoring external threats, such as changes in consumer behavior and regulatory landscapes. Effective risk management strategies, including diversification of suppliers and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Ostriches & Emus industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: The operations thrive in regions with ample land availability, such as the Midwest and Southern states, where large farms can accommodate the space requirements for breeding and raising these birds. Proximity to markets and processing facilities enhances operational efficiency, while areas with lower population density reduce land costs and competition for resources. Regions with established agricultural practices provide a supportive environment for this industry, allowing for easier integration into local economies.

Topography: Flat and open terrain is ideal for the breeding and raising of ostriches and emus, as it allows for easy movement and management of large flocks. Facilities require sufficient space for outdoor grazing and shelter, which is best supported by level land. Hilly or rugged areas pose challenges for infrastructure development and bird management, making flat regions more favorable for operations. Additionally, proper drainage is essential to prevent waterlogging in enclosures, which can affect bird health.

Climate: The industry benefits from temperate climates that support the health and growth of ostriches and emus. Regions with moderate temperatures and low humidity are preferable, as extreme heat or cold can stress the birds and impact their growth rates. Seasonal variations also play a role; for instance, areas with distinct breeding seasons can optimize reproduction cycles. Operators must implement climate control measures in extreme conditions to ensure the well-being of the birds throughout the year.

Vegetation: Natural grasslands and open pastures are beneficial for the grazing needs of ostriches and emus, providing essential nutrients for their diet. Operators must manage vegetation to prevent overgrazing and maintain healthy ecosystems around their facilities. Compliance with environmental regulations regarding land use and habitat preservation is crucial, as local ecosystems can influence the health of the birds. Effective vegetation management practices are necessary to ensure sustainable operations and minimize environmental impact.

Zoning and Land Use: Zoning regulations typically require agricultural designations for operations involving ostriches and emus, with specific allowances for livestock management. Local land use regulations may dictate the size and type of facilities that can be built, as well as the distance from residential areas to minimize conflicts. Permits for animal husbandry and waste management are often required, and operators must navigate varying regulations across states, which can impact operational flexibility and expansion plans.

Infrastructure: Essential infrastructure includes access to reliable water sources for drinking and cleaning, as well as adequate fencing and shelter to protect the birds from predators. Transportation infrastructure is critical for the movement of live birds and products to markets, necessitating proximity to major roads and highways. Utilities such as electricity and waste management systems are also vital for maintaining operational efficiency. Communication infrastructure supports management operations, especially for larger farms with multiple employees.

Cultural and Historical: The industry has seen a growing acceptance in rural communities where agricultural practices are well-established. Local attitudes towards ostrich and emu farming can vary, with some communities embracing the economic opportunities it brings, while others may have concerns about animal welfare and environmental impacts. Historical presence in certain regions can influence community perceptions, and operators often engage in outreach to educate the public about sustainable practices and the benefits of this industry.

A detailed overview of the Ostriches & Emus industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Medium

Description: This industry focuses on the breeding, raising, and selling of ostriches and emus, primarily for their meat, leather, feathers, and oil. Operations involve specialized care and management due to the unique needs of these large flightless birds, including habitat maintenance, feeding, and health monitoring.

Market Stage: Growth. The industry is experiencing growth as consumer interest in alternative meats and sustainable products increases. Operators are expanding their breeding programs and processing capabilities to meet rising demand.

Geographic Distribution: Regional. Farms are typically located in regions with suitable climates for raising large birds, such as the southern United States, where land availability and agricultural infrastructure support operations.

Characteristics

Market Structure

Market Concentration: Fragmented. The industry consists of numerous small to medium-sized farms, with a few larger operations dominating the market. This fragmentation allows for diverse production practices and niche marketing opportunities.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment