NAICS CODE 541910 - Marketing Research and Public Opinion Polling

Industry Sector

Professional, Scientific, and Technical Services

Total Companies

7,167

Est. Employment

96,613

Description

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Snapshot

NAICS Code 541910 - Marketing Research and Public Opinion Polling is a final level code of the “Professional, Scientific, and Technical Services” Sector. There are 7,167 companies classified in this industry in the USA with an estimated employment of 96,613 people.

Industry Examples

Common types of examples within NAICS Code 541910 - Marketing Research and Public Opinion Polling are:

  • Broadcast media rating services
  • Marketing analysis services
  • Marketing research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling services, statistical

Cross-References

For some business types, there may be a similar industry to NAICS Code 541910 - Marketing Research and Public Opinion Polling that is a better classification match. Establishments primarily engaged in:

Companies

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