What is Email Marketing?


Marketing a commercial message to people or employees using email:

  • To enhance relationships

  • To acquire new customers

  • To advertise new products and services


What can I expect with email marketing? 


Advantages:


  • Quick and easy

  • Cheaper than Direct Mailing

  • Can reach a large audience at once

  • Tracking ability when software is used


Disadvantages


  • Average delivery rate of 56% according to Return Path

  • 20% rejection rates

  • 8% filtered

  • Need to maintain compliance with CAN-SPAM

  • Moderate fees to run email software


What is the difference between solicited and unsolicited emailing?

  • Solicited or Opt-in emailing - method of emailing advertisements whereby a recipient has consented to receive it (ie:newsletters).

  • Unsolicited emailing - sending emails to recipients who have not agreed to be contacted by the sender. There are strict rules regarding this form of contact and the CAN-SPAM ACT must be followed. Furthermore, the Majority of Email Deployment and Marketing Automation companies do not allow non permission-based/purchased emails lists, and you should review their policies before uploading a list. We recommend using the specialty service from Clickback for prospect emailing to ensure compliance. 


Looking to start an Email Campaign?  Click Here