What is Email Marketing?

Marketing a commercial message to people or employees using email:

  • To enhance relationships

  • To acquire new customers

  • To advertise new products and services

What can I expect with email marketing? 


  • Quick and easy

  • Cheaper than Direct Mailing

  • Can reach a large audience at once

  • Tracking ability when software is used


  • Average delivery rate of 56% according to Return Path

  • 20% rejection rates

  • 8% filtered

  • Need to maintain compliance with CAN-SPAM

  • Moderate fees to run email software

What is the difference between solicited and unsolicited emailing?

  • Solicited or Opt-in emailing - method of emailing advertisements whereby a recipient has consented to receive it (ie:newsletters).

  • Unsolicited emailing - Sending emails to recipeints who have not agreed to be contacted by the sender. There are strict rules regarding this form of contact and the CAN-SPAM ACT must be followed. It is recommended to use a service or special software to ensure compliance.

Looking to start an Email Campaign?