How to use SIC and NAICS codes to find customers?

Companies often waste time and money targeting the wrong business prospects 


By using Standard Industrial Classification (SIC) codes and North America Industry Classification System (NAICS) codes, you can target and focus your marketing efforts on the right businesses. SIC and NAICS codes classify all companies by industry codes. This allows you to segment business prospects to industries that potentially have a need for your product or service.  


  1. Use the Search Box on any page of SICCODE to identify your target industry's SIC and NAICS Codes
  2. Look up current clients or competitors to determine their industries (SIC and NAICS)
  3. Build a targeted and verified business list based on those codes
  4. Implement the business list into your marketing campaign

SIC Code Data Specialists will help you every step of the way to ensure you are identifying the industries and implementing your strategy correctly.

Bob McCarthy from McCarthy & King provides a nice breakdown of using the SIC system here:  Using SICCODE to find businesses

***If you require a large list of businesses under a specific SIC or NAICS, location, or size, customized business lists will be created for you.***