NAICS Code 541860 Direct Mail Advertising


Professional, Scientific, and Technical Services


This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Cross References

Establishments primarily engaged in
  • The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples- -are classified in Industry 541870, Advertising Material Distribution Services
  • Distributing advertising specialties for clients who wish to use such materials for promotional purposes: classified in Industry 541890, Other Services Related to Advertising
  • Creating advertising campaigns and placing such advertising in media: classified in Industry 541810, Advertising Agencies
  • Compiling and selling mailing lists without providing direct mail advertising services: classified in Industry 511140, Directory and Mailing List Publishers
  • Broadcasting exclusively on the Internet: classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals.

Industries Included

  • Advertising material preparation services for mailing or other direct distribution
  • Direct mail advertising services
  • Direct mail or other direct distribution advertising campaign services

Industry Leaders

Free Business Search - NAICS 541860

Industry Overview

Total Companies:7738

Est. Employment:106325