NAICS Code 454390 Other Direct Selling Establishments


Retail Trade


This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Cross References

Establishments primarily engaged in
  • Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route: classified in Industry 722330, Mobile Food Services
  • Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale: classified in Industry 454310, Fuel Dealers.

Illustrative Examples

  • Direct selling frozen food and freezer meal plan providers
  • Direct selling coffee-break service providers
  • Direct selling bottled water providers
  • Direct selling party plan merchandisers
  • Direct selling locker meat provisioners
  • Direct selling home delivery newspaper routes

Industries Included

  • Bazaars (i.e., temporary stands)
  • Bottled water providers, direct selling
  • Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
  • Christmas trees, cut, direct selling
  • Cigarette stands, temporary
  • Coffee-break supplies providers, direct selling
  • Direct selling of merchandise (door-to-door)
  • Door-to-door retailing of merchandise, direct selling
  • Flea markets, temporary location, direct selling
  • Frozen food and freezer meal plan providers, direct selling
  • Fruit stands, temporary
  • Home delivery newspaper routes, direct selling
  • House-to-house direct selling
  • In-home sales of merchandise, direct selling
  • Locker meat provisioners, direct selling
  • Party plan merchandisers, direct selling
  • Produce stands, temporary
  • Street vendors (except food)
  • Water softener service providers, direct selling

Industry Leaders