What is Email Marketing?
Marketing a commercial message to people or employees using email:
To enhance relationships
To acquire new customers
To advertise new products and services
What can I expect with email marketing?
Quick and easy
Cheaper than Direct Mailing
Can reach a large audience at once
Tracking ability when software is used
Average delivery rate of 56% according to Return Path
20% rejection rates
Need to maintain compliance with CAN-SPAM
Moderate fees to run email software
What is the difference between solicited and unsolicited emailing?
Solicited or Opt-in emailing - method of emailing advertisements whereby a recipient has consented to receive it (ie:newsletters).
Unsolicited emailing - Sending emails to recipeints who have not agreed to be contacted by the sender. There are strict rules regarding this form of contact and the CAN-SPAM ACT must be followed. It is recommended to use a service or special software to ensure compliance.